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How do you establish and maintain connection with current or prospective members via digital marketing when the online community is increasingly bombarded with promotional messages from competitors?

Colt Mackenzie McNair launches risk-free global golf recruitment service with no upfront fees and a start-to-finish candidate search taking just 10 working days.

Sunday 25th November 2012 marked the first day of a new era for The Wilmslow Golf Club. The opening of its all new practice facility encompassing The Player Performance Centre managed by Wilmslow’s award winning Head PGA Professional Matthew Gillingham.

There are multiple ways to get juniors to become members at clubs, but a question that has gone unanswered is how do we increase junior engagement once they are members?

Stoke Park, UK, recently applied a new scheme that has already had a significant effect at the club.

A persisting problem every club faces is finding a way to avoid the downwards spiral of discounting prices, decreasing profit margins. The solution: adding value to membership because it has the potential to increase membership, revenue generation, and customer loyalty. Taking this into consideration, there is no guarantee of success but with a highly competitive market, clubs must take the risk to avoid discounting.

There are many ways to add value to membership at a club, but one practical, inexpensive way that not only adds value to membership, but rewards existing members for their loyalty whilst attracting new members is…

2007 marked the start of the global economic crises, which in-turn was the catalyst of a decreasing number of individuals taking membership at clubs. Since then, the club industry has suffered, with the variable of weather worsening the crises. Although the majoruty of clubs are struggling and good financial management critical to keep clubs operating, there are some clubs that are investing wisely, creating unique selling points which in-turn increases membership sales.

One club that has invested wisely is Reigate Hill Golf Club….

Britain in 2012 witnesses the wettest year since records began, which has consequently slashed revenue generation and visitor numbers at clubs. For some, the mixture of rain and London 2012 Olympics has been so damaging they have had to file for administration with some undergoing the process of liquidation.

One UK golf club operating manager that is using water to save £8,000 a year is Peter Townson of Surrey Downs. Read the article to learn exactly how they are using water to benefit the club financially.

Following the news that major changes are being planned to The Old Course at St Andrews, the EIGCA have polled their membership to get their views.

Do you know what actually happens when grass meets the mower? What impact blade sharpness has on grass health and operating costs, not to mention fairway and green condition, a major golf course selling point?!

Twenty-six club managers from all over Scotland participated in the third Management Development Programme (MDP) Level One course held recently at the University of Stirling, Scotland (October 29 – November 2). The course, hosted by the Scottish Golf Union (SGU) and the Scottish Ladies Golf Association (SLGA), was piloted a year ago in October 2011, and the second course followed five months later in March 2012. This full week of education has been designed by the CMAE to match the high standards set by the very successful ‘MDI’ programme of 5-day courses staged by the Club Managers Association of America (CMAA) in the USA, to international standards that is also being matched by the club managers association in Canada, South Africa, China and in the near future, Australia.

British Golf Industry Association & Federation Sport & Play Marketing & Membership Manager

Michael Leemhuis, CCM, CCE – CEO of Congressional Golf & Country Club, Washington D.C. is heading a unique and one off event in Dublin, St Stephens Green Club, talking about leadership and private club trends.