Stirling Effort All Round!

The latest Club Managers Association of Europe’s (CMAE) Management Development Programme (MDP) Part 2 was another resounding success for the Scottish Golf Union / Scottish Ladies Golf Association (SGU/SLGA) in Stirling last week.

Attention to detail

There is a lot of talk in the golf industry about “attention to detail”, but what is “attention to detail?” What is it about attention to detail that discerning customers subliminally like? There must be millions of examples of “attention to detail”. Some, I think, are directly linked to basic service, management follow through and good disciplines.

The 2nd MDP Golf teed off to perfection

Eighteen Golf Managers from Scotland, Norway, Spain, Holland, France and the USA recently attended a residential training programme hosted by the Scottish Golf Union and Scottish Ladies Golfing Association at St Andrews, the Home of Golf.

Spreading the Word

Michael Braidwood, the Club Managers Association of Europe (CMAE) Director of Education, and Vice President Marc Newey recently took advantage of two wonderful opportunities to promote CMAE’s Education Pathway and the Management Development Programme.

CMAA Announces New Certified Chief Executives

The Club Managers Association of America is proud to announce that it has named 30 new Certified Chief Executives. The Certified Chief Executive (CCE) designation was developed to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club.

10 quick tips to get more members

In these times, when memberships are on a decline, you have to think out of the box in order to keep growing your membership base. Typically, you will see around a 10% attrition at the end of each membership year – some people move away, some give up golf, some just feel membership is not for them and so on.