This latest product release presents users with the ability to view menu offerings and their associated nutrient content from a variety of dining locations via any smartphone, tablet, or laptop from anywhere at any time
Adopting a proven and integrated software management system allowed Worplesdon to continue providing top notch service to their membership.
Jonas Club Management has assisted in taking Worplesdon into the 21st Century.
The 86th CMAA World Conference on Club Management in San Diego, California began with a thunderous roar of applause from club managers across the world at the official opening, which was headlined by the aspirational Tommy Spaulding.
What Clubs Can Learn From Apple’s Marketing Phiosophy
SPORTS MARKETING SURVEYS INC has released a Economic Value of Golf in Europe report, commissioned by The Professional Golfers’ Association (PGA) and supported by other leading bodies including the European Tour and European Golf Association including the Club Managers Association of Europe, highlights the importance of the golf industry across the continent.
The CMAE had the pleasure of talking to Wentworth club’s CEO, Julian Small, where we asked the question, why is the Wentworth Club generating so much profit at a time of difficulty. His answer is simply effective…
How do you establish and maintain connection with current or prospective members via digital marketing when the online community is increasingly bombarded with promotional messages from competitors?
Colt Mackenzie McNair launches risk-free global golf recruitment service with no upfront fees and a start-to-finish candidate search taking just 10 working days.
Sunday 25th November 2012 marked the first day of a new era for The Wilmslow Golf Club. The opening of its all new practice facility encompassing The Player Performance Centre managed by Wilmslow’s award winning Head PGA Professional Matthew Gillingham.
There are multiple ways to get juniors to become members at clubs, but a question that has gone unanswered is how do we increase junior engagement once they are members?
Stoke Park, UK, recently applied a new scheme that has already had a significant effect at the club.
A persisting problem every club faces is finding a way to avoid the downwards spiral of discounting prices, decreasing profit margins. The solution: adding value to membership because it has the potential to increase membership, revenue generation, and customer loyalty. Taking this into consideration, there is no guarantee of success but with a highly competitive market, clubs must take the risk to avoid discounting.
There are many ways to add value to membership at a club, but one practical, inexpensive way that not only adds value to membership, but rewards existing members for their loyalty whilst attracting new members is…
2007 marked the start of the global economic crises, which in-turn was the catalyst of a decreasing number of individuals taking membership at clubs. Since then, the club industry has suffered, with the variable of weather worsening the crises. Although the majoruty of clubs are struggling and good financial management critical to keep clubs operating, there are some clubs that are investing wisely, creating unique selling points which in-turn increases membership sales.
One club that has invested wisely is Reigate Hill Golf Club….
