There is a lot of talk in the golf industry about “attention to detail”, but what exactly does that mean? And what is it about attention to detail that discerning customers subliminally like? CMAE’s Mike Braidwood explains. There must be millions of examples of “attention to detail”. Some, I think, are directly linked to basic […]
Rod is currently Director of Strategy & Governance and Company Secretary at England Golf leading the Legal/Governance Department. He joined in September 2014. His role involves the strategic and operational planning for the national governing body; all governance issues; and its legal and disciplinary functions. He regularly advises golf clubs and counties on legal and […]
Would it surprise you to know that there are nearly 3.2 million people volunteering their time in the sport sector in the UK alone? Or that the estimated economic value of all those volunteers is around £53 billion? James Stibbs, Head of Communications for the London-based Sport & Recreation Alliance, examines the importance of encouraging […]
Do you know your customers? Are you doing all you can to capture, utilise and maintain your customer data? ESP Leisure explains the role of Customer Relationship Management. The core of your Business is the Customer.Retaining your existing Customers and attracting new Customers is an important ingredient in achieving success. Understanding who your Customers are […]
Almost every club today is looking for an advantage when it comes to their website, and many clubs have no idea where to start. Topics such as Search Engine Optimisation seem almost too big to comprehend, and detailed analytics can be overwhelming for even seasoned website administrators,advises Trevor Coughlan from Jonas. What most clubs need […]
It is really important in these challenging times to have a robust process to your membership sales, says CMAE’s Director of Education Mike Braidwood. Success will be based on process and professionalism.This process should be written down and your staff trained on it fully. By having a process for selling memberships you ensure consistency in […]
“Someone once referred to me as a ‘control freak’. Now, whilst I readily admit to being the latter (freak!), I would dearly like to claim to always being in the former – in control!” says CMAE MDP course provider Steven Brown. Over many years of providing guidance and advice to purveyors of food and drink […]
By Chris Duffy CMDip Golf Clubs, Country Clubs, or Tennis Clubs are continually seeking alternative ways to attract external revenues streams beyond membership fees. More and more businesses are seeking Corporate Partnerships or Strategic Alliances, where companies and clubs come together to work hand-in-hand in developing each others products and services. However, for many Golf […]
The Extremists. They sit upright in the club, sermonising constantly and chastising committee members, management and staff with equal enthusiasm. There are occasions when their complaints are justified but it is the zeal of their delivery that is very damaging, ponders David Roy, Manager at the Crail Golfing Society. The Extremists will maintain that they […]
Ian Timberlake, a director of Timberlake Golf, has more than 20 years’ experience in the golf industry and has an exceptional knowledge of the UK and Ireland market and key industry figures. He has earned a reputation for maintaining the highest levels of integrity, confidentiality and discretion and is regarded as having one of the […]
One of the biggest challenges that all clubs face is financial. As a result, club managers these days must have a good grasp of the figures, from understanding the balance sheet to the importance of cash flow. But help is at hand, explains Duncan Ritchie. The world of golf clubs has changed from those distant […]
Tristan Hall CCM is General Manager at Sunningdale Golf Club, a prestigious golf club in Berkshire in England. Prior to Sunningdale, Tristan was General Manager at Tyrrells Wood Golf Club and General Manager at the Burhill Golf & Leisure Group. He gained his CCM in 2010 and has served on the Board of the London […]
