CMAE Salary & Benchmarking Survey – Now Open

As the financial year draws to a close for many clubs, planning for 2026 begins. To support this, CMAE is launching its third annual Salary & Benchmarking Survey, providing essential, up-to-date data to help guide your decisions. CEO Torbjörn “Toby” Johansson shares:“We recognise the growing need for solid data to support both club-wide and personal decision-making. Benchmarking […]

Redefining Employee Motivation in the Club Industry

Motivating employees is no longer just a management function—it’s a strategic necessity. In today’s competitive club industry, where service quality and member satisfaction are directly linked to employee performance, understanding what drives individual team members is more critical than ever. Motivation is deeply personal, shaped by one’s life circumstances, environment, and expectations. It is also […]

Where Have All The Chefs Gone?

Quite apart from all the trials and travails that golf clubs are currently facing with news of yet more course closures, another problem has arisen. Food and beverage operations are suffering from a shortage of chefs. COVID, with its restrictions of trading led to a huge downturn in the need for the services of chefs […]

Sustainability of Club Teams

One of the biggest trends we are seeing in the club industry is the topic of team sustainability. A club without an enduring team is merely a building. Without excellent staff that embody the values of the club and deliver premier service, member experience is bound to suffer. True sustainability involves developing strategies for retaining, […]

Managing risks and preventing injuries at golf clubs

From slippery, cracked walkways to golf cart collisions, faulty rental equipment, rogue golf balls and even lightning strikes – accidents and injuries at golf clubs can range from the expected to the downright bizarre. While clubs provide wonderful recreational spaces and are being enjoyed by increasing numbers of people throughout the UK, they also come […]

Effective Board Meetings For Member Clubs

Productivity and effectiveness of board meetings largely decide the long-term success and satisfaction of a club and membership. A well-thought-out agenda is the basis on which effective board meetings are built so that crucial aspects of leading a club never take a backseat. The following paragraphs highlight the most important aspects of a successful board […]

Case Study: Moray Golf Club Pro Shop Refurbishment

The Vision Moray Golf Club, renowned for its rich history and stunning coastal links, has always been dedicated to providing an exceptional experience for its members and visitors. Inline with this commitment, the club recently undertook an exciting refurbishment of its professional shop. The goal was to create a modern, welcoming retail space while supporting […]