As CMAE celebrates its 25th anniversary, we are delighted to share a special online publication looking back at the people, moments and milestones that have shaped our organisation over the past quarter of a century. Since its beginnings, CMAE has continued to grow and evolve, bringing together club management professionals, developing future leaders and championing […]
Excitement is building for the CMAE European Conference on Club Management, CMAE’s flagship event, taking place this October at the iconic Old Course Hotel in St Andrews. Marking 25 years of CMAE, this year’s conference brings together club management professionals from more than 20 countries for four days of education, inspiration, networking and celebration. And with a programme designed […]
Registration is now officially open for the European Conference on Club Management 2026, taking place from 25–28 October 2026 in the historic and globally renowned town of St Andrews, Scotland. A limited number of Early Bird places are available exclusively to the first 100 delegates, with strong demand expected from across the international club management […]
We’re thrilled to share a glimpse of where our 2026 European Conference on Club Management will take place — the legendary Old Course Hotel, St Andrews. Watch the video below to explore this world-renowned venue, rich in history and Scottish charm, and get a taste of what awaits you from 25–29 October 2026. Our programme is currently being […]
As the financial year draws to a close for many clubs, planning for 2026 begins. To support this, CMAE is launching its third annual Salary & Benchmarking Survey, providing essential, up-to-date data to help guide your decisions. CEO Torbjörn “Toby” Johansson shares:“We recognise the growing need for solid data to support both club-wide and personal decision-making. Benchmarking […]
Motivating employees is no longer just a management function—it’s a strategic necessity. In today’s competitive club industry, where service quality and member satisfaction are directly linked to employee performance, understanding what drives individual team members is more critical than ever. Motivation is deeply personal, shaped by one’s life circumstances, environment, and expectations. It is also […]
Ambition is a powerful weapon in the busy world of club management and hospitality. It’s what propels many of us on a quest to be great, to explore new frontiers, and to be visionaries in the world’s best clubs. Yet ambition is just the beginning. While the desire to move forward, to manage a bigger […]
Quite apart from all the trials and travails that golf clubs are currently facing with news of yet more course closures, another problem has arisen. Food and beverage operations are suffering from a shortage of chefs. COVID, with its restrictions of trading led to a huge downturn in the need for the services of chefs […]
As Director of Education for CMAE, I have the privilege of seeing firsthand the impact that professional development has on individuals, Clubs, and the wider industry. The way we manage Clubs today is vastly different from even a decade ago. Expectations are higher, challenges are more complex, and the need for skilled, knowledgeable leaders has […]
One of the biggest trends we are seeing in the club industry is the topic of team sustainability. A club without an enduring team is merely a building. Without excellent staff that embody the values of the club and deliver premier service, member experience is bound to suffer. True sustainability involves developing strategies for retaining, […]
From slippery, cracked walkways to golf cart collisions, faulty rental equipment, rogue golf balls and even lightning strikes – accidents and injuries at golf clubs can range from the expected to the downright bizarre. While clubs provide wonderful recreational spaces and are being enjoyed by increasing numbers of people throughout the UK, they also come […]
Productivity and effectiveness of board meetings largely decide the long-term success and satisfaction of a club and membership. A well-thought-out agenda is the basis on which effective board meetings are built so that crucial aspects of leading a club never take a backseat. The following paragraphs highlight the most important aspects of a successful board […]
