As the financial year draws to a close for many clubs, planning for 2026 begins. To support this, CMAE is launching its third annual Salary & Benchmarking Survey, providing essential, up-to-date data to help guide your decisions. CEO Torbjörn “Toby” Johansson shares:“We recognise the growing need for solid data to support both club-wide and personal decision-making. Benchmarking […]
Motivating employees is no longer just a management function—it’s a strategic necessity. In today’s competitive club industry, where service quality and member satisfaction are directly linked to employee performance, understanding what drives individual team members is more critical than ever. Motivation is deeply personal, shaped by one’s life circumstances, environment, and expectations. It is also […]
Quite apart from all the trials and travails that golf clubs are currently facing with news of yet more course closures, another problem has arisen. Food and beverage operations are suffering from a shortage of chefs. COVID, with its restrictions of trading led to a huge downturn in the need for the services of chefs […]
As Director of Education for CMAE, I have the privilege of seeing firsthand the impact that professional development has on individuals, Clubs, and the wider industry. The way we manage Clubs today is vastly different from even a decade ago. Expectations are higher, challenges are more complex, and the need for skilled, knowledgeable leaders has […]
One of the biggest trends we are seeing in the club industry is the topic of team sustainability. A club without an enduring team is merely a building. Without excellent staff that embody the values of the club and deliver premier service, member experience is bound to suffer. True sustainability involves developing strategies for retaining, […]
The Vision Moray Golf Club, renowned for its rich history and stunning coastal links, has always been dedicated to providing an exceptional experience for its members and visitors. Inline with this commitment, the club recently undertook an exciting refurbishment of its professional shop. The goal was to create a modern, welcoming retail space while supporting […]
New technologies empower golf course maintenance teams to achieve precise golf course management, Frederic Paczkowski, General Manager at SkimTurf Management explains how that is possible. With over 20 years of experience as a software provider, we have made data and AI indispensable allies across industries. Driven by a passion for golf, in 2021, we have […]
Steve Jobs once said, “The storyteller sets the vision, values and agenda of an entire generation to come”. I hope this story can support you, the CMAE member, with some vision and values for your mental well-being today and in the future. Dr Ian Peek. Throughout my career as a coach, I have felt our […]
After a distinguished 20-year career in golf management across various countries, a successful Club Manager has decided to shift his focus to a different yet equally important sector of the industry: golf travel. Andrea Faldella CCM, shares his insights and vision regarding the current global situation and his transition from club management to golf travel. […]
It is worth reflecting that club life often crackles with tension and can be soaked with thinly disguised anger emanating from members harbouring a favoured conspiracy theory, or a strongly held belief of widespread incompetence. Former CMAE President David Roy CCM, Secretary Manager at Crail Golfing Society, examines the art of picking your fights. Despite […]
If you’re in hospitality, if you’re in the people business, you’ve encountered ‘Rude’. Every day. You’ve seen Rude, felt Rude, absorbed Rude and become fluent in Rude. Gregg Patterson, Founder and President of ‘Tribal Magic!!!’ examines how to prepare for it and how to purge it. Every Day – ‘Rude’ The Rude irritate and annoy […]
In a time of uncertainty, discomfort, or fear, it is the right time to focus your attention and energies on being responsive to all of the unpredictable situations that lie ahead. It’s a wide-spread crisis; however, when you rise to the occasion, you will realize just how effective and resilient a leader you are, says […]
