Just how well do you understand your members’ needs and expectations? Do you ask for their views? Because if you don’t, you could be spending time and money in the wrong areas – and to little effect. GGA’s Rob Hill explains. Member insights can empower your club to lead by anticipating change. But are you […]
When Mike Braidwood CCM was first introduced to the concept of sensual auditing by Dr Ali Poorani at the Club Managers Association of America’s (CMAA’s) annual World Conference last year it got him thinking. How could this be applied to clubs around Europe? Dr Ali Poorani has studied human behaviour for years. Our different senses, […]
Much good work goes into developing junior memberships, whatever your club’s sporting focus, with free lessons a norm for many CMAE member clubs – particularly golf clubs. But has all that effort had much of a return on investment? CMAE’s Mike Braidwood CCM offers up insights into how to attract and keep junior members, whatever […]
