Winning with wine

It is approaching that time of year when clubs look to refresh their wine list. It’s an important task and one that shouldn’t be neglected, advises Mark Tipton, Marketing Manager at Tolchards A poor wine list can confuse and complicate a dining experience whereas a great list can win over new customers and put patrons […]

Pushing the boat out

Gabrielle Boase CMD is General Manager at Datchet Water Sailing Club in Berkshire. She’s already completed her MDP Parts 1 and 2 and Food & Beverage Management Course and is raring to get started on Level 3. Here she takes time out to share her experiences with Clubhouse Europe. I’ve been running Datchet Water Sailing […]

Securing sponsorship satisfaction

Mike Braidwood CCM examines the value of sponsorships to clubs and how to ensure that the relationship works for all parties – including the members. Here are his 10 Top Tips with an additional one thrown in, all in the spirit of under-promise, over-deliver! A practical way to earn additional revenue for your club is […]

Creating Tribes – it’s Genius!

Club managers at new destinations and emerging markets have the challenge of growing a membership base from scratch. Golf Genius offers up the following fascinating case study from Azerbaijan. Forging relationships between new members and new corporate sponsors at a new club is never straightforward. Enhancing the tournament experience is one good way to engage […]

Coaching plans – riding the waves

How well do you know your members? And more importantly, how will you find new ones? Why people choose specific sports and how they access them is a major focus for sports body Sport England with learnings that cross borders. The story so far. Sport England has been busy building a picture of when, where […]

Beware the small print

Insure for all you’re worth –and beware of the small print and the disclaimers, warns Circle Golf’s Ian Smith. Insurance is a funny game, calculating the book – to use betting parlance – is a tricky thing. In bookmaking it’s quite simple; you collect the bet money over the various runners and once the race […]

Look after your staff to look after your members

The personal savings and insurance gap in the UK has been well publicised. It’s now clear that successive governments want to transfer some responsibility for addressing this onto employers. Bright Wealth Management Director Ian Crombleholme explores some of the issues that all employers will need to address. Let’s face it, when it comes to managing […]

Touched by fire!

Gregg Patterson is on a mission to show the glorious golfing game in a completely new light. Here he shares the mission, the passion and the journey. Buzzless I’m a Deficient. I’m a terrible golfer. I prefer nine holes to 18, lots of talk to lots of silence, lots of laughter to lots of groan, […]

View from the other side of the pond

Former CMAE President Arnaldo Cocuzza CCM shares his thoughts on moving from Europe to the Charlotte Country Club, one of the top 10 country club in the United States. The club industry in the US is a mature one. The Club Managers Association of America (CMAA) is 90 years young and its Certification programme for […]

Investing in the Bank (of Knowledge)

In business terms the Bank of Knowledge is the investment that generates never ending returns, something that all businesses dream of. In personal terms it is one of the few decisions we make that is certain to have a positive and powerful impact on the rest of our lives, says Bill Sanderson. My own first […]