The Extremists. They sit upright in the club, sermonising constantly and chastising committee members, management and staff with equal enthusiasm. There are occasions when their complaints are justified but it is the zeal of their delivery that is very damaging, ponders David Roy, Manager at the Crail Golfing Society. The Extremists will maintain that they […]
Ian Timberlake, a director of Timberlake Golf, has more than 20 years’ experience in the golf industry and has an exceptional knowledge of the UK and Ireland market and key industry figures. He has earned a reputation for maintaining the highest levels of integrity, confidentiality and discretion and is regarded as having one of the […]
One of the biggest challenges that all clubs face is financial. As a result, club managers these days must have a good grasp of the figures, from understanding the balance sheet to the importance of cash flow. But help is at hand, explains Duncan Ritchie. The world of golf clubs has changed from those distant […]
Tristan Hall CCM is General Manager at Sunningdale Golf Club, a prestigious golf club in Berkshire in England. Prior to Sunningdale, Tristan was General Manager at Tyrrells Wood Golf Club and General Manager at the Burhill Golf & Leisure Group. He gained his CCM in 2010 and has served on the Board of the London […]
Just how well do you understand your members’ needs and expectations? Do you ask for their views? Because if you don’t, you could be spending time and money in the wrong areas – and to little effect. GGA’s Rob Hill explains. Member insights can empower your club to lead by anticipating change. But are you […]
When Mike Braidwood CCM was first introduced to the concept of sensual auditing by Dr Ali Poorani at the Club Managers Association of America’s (CMAA’s) annual World Conference last year it got him thinking. How could this be applied to clubs around Europe? Dr Ali Poorani has studied human behaviour for years. Our different senses, […]
Much good work goes into developing junior memberships, whatever your club’s sporting focus, with free lessons a norm for many CMAE member clubs – particularly golf clubs. But has all that effort had much of a return on investment? CMAE’s Mike Braidwood CCM offers up insights into how to attract and keep junior members, whatever […]
By Mary Lou Watkins CMDip Leaving MDP 1 my head was buzzing and I was just not sure what I could bring back to the Club that would give an immediate impact. I had so many ideas for improvement but as a successful club why would we need to change anything, and how could I […]
By Steve Salter So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean? For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends […]
By Gabriel Sota CMDip Every year I am looking to increase my membership numbers and I use the following tried and tested process. The steps I follow are – Analysis Members survey Verify our four P´s. Product, price, place and promotion. Marketing action plan Implement it Evaluate it Re-evaluate the plan again We start […]
By John Kemp CMDip Working in golf it was my pleasure to organise events and training dedicated to club boards and committees. At those workshops we asked attendees to identify the traits of great committee people and what makes them so suited to the positions they have. As a passionate volunteer myself I frequently see the […]
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