Social media is an immense power when it comes to reaching out to members. But it is also a power which needs to be carefully harnessed. ACAS explores the issues and offers guidelines for employers and employees on establishing and implementing a social media policy. Social media can affect communications among managers, employees and even […]
What separates a reasonably competent club manager from an inspiring one? And how do inspiring club managers organise their day, week, month and year? Tory Brettell examines the traits of a successful manager and confident leader. Management processes need to be broken down into four key headlines for the Manager to concentrate on and above […]
Autumn is with us and indications are that as club leaders prepare to go into their annual budgeting cycle, most European economies are witnessing steady improvement and positive forecasts. GGA’s Rob Hill examines the outlook and offers best budgeting advice. Goldman Sachs describes the outlook for continental Europe’s economy as “cautiously optimistic” as the housing […]
Golf courses aiming to face up to the challenge of turf disease and maintain high quality playing surfaces for their customers throughout autumn and winter have been just been handed a new, highly effective solution, Syngenta’s Instrata Elite. The company explains. Launched this summer by Syngenta, the leading innovator in turf management solutions, Instrata Elite […]
Clubs, like every other business in the UK, need to rise to the challenge of the economy we find ourselves in. This short, sharp audit is a good exercise to make sure you’re covering all bases, says Caroline Scoular. To meet today’s challenges, clubs must continue to present themselves in the most professional manner that […]
So you’ve recruited them… now you have to keep them. Timely advice on the value of training. Much time, effort and probably money, is spent on recruiting employees. A smooth professional introduction to the club and their role within it, will ensure that money has been well spent. You don’t want to start all over […]
It is approaching that time of year when clubs look to refresh their wine list. It’s an important task and one that shouldn’t be neglected, advises Mark Tipton, Marketing Manager at Tolchards A poor wine list can confuse and complicate a dining experience whereas a great list can win over new customers and put patrons […]
Gabrielle Boase CMD is General Manager at Datchet Water Sailing Club in Berkshire. She’s already completed her MDP Parts 1 and 2 and Food & Beverage Management Course and is raring to get started on Level 3. Here she takes time out to share her experiences with Clubhouse Europe. I’ve been running Datchet Water Sailing […]
Mike Braidwood CCM examines the value of sponsorships to clubs and how to ensure that the relationship works for all parties – including the members. Here are his 10 Top Tips with an additional one thrown in, all in the spirit of under-promise, over-deliver! A practical way to earn additional revenue for your club is […]
Club managers at new destinations and emerging markets have the challenge of growing a membership base from scratch. Golf Genius offers up the following fascinating case study from Azerbaijan. Forging relationships between new members and new corporate sponsors at a new club is never straightforward. Enhancing the tournament experience is one good way to engage […]
How well do you know your members? And more importantly, how will you find new ones? Why people choose specific sports and how they access them is a major focus for sports body Sport England with learnings that cross borders. The story so far. Sport England has been busy building a picture of when, where […]
Insure for all you’re worth –and beware of the small print and the disclaimers, warns Circle Golf’s Ian Smith. Insurance is a funny game, calculating the book – to use betting parlance – is a tricky thing. In bookmaking it’s quite simple; you collect the bet money over the various runners and once the race […]
