Volo Innovations Delivers Complete Lead Management System to Shorten Sales Cycles and Increase Revenue for Fitness Businesses

Volo Innovations, a provider of online business management software for the Health and Fitness industry, today announced the release of a complete lead management system for its Fitness business management software, myVolo. The new program gives all myVolo software users a complete closed-loop solution for capturing, distributing, nurturing, and converting sales leads.

Golf is worth €15.1 billion annually to Europe’s economy

SPORTS MARKETING SURVEYS INC has released a Economic Value of Golf in Europe report, commissioned by The Professional Golfers’ Association (PGA) and supported by other leading bodies including the European Tour and European Golf Association including the Club Managers Association of Europe, highlights the importance of the golf industry across the continent.

An Insight into digital Communications

How do you establish and maintain connection with current or prospective members via digital marketing when the online community is increasingly bombarded with promotional messages from competitors?

Impressing European Tour Professionals

Sunday 25th November 2012 marked the first day of a new era for The Wilmslow Golf Club. The opening of its all new practice facility encompassing The Player Performance Centre managed by Wilmslow’s award winning Head PGA Professional Matthew Gillingham.

How to increase value to membership: A lesson from Italy

A persisting problem every club faces is finding a way to avoid the downwards spiral of discounting prices, decreasing profit margins. The solution: adding value to membership because it has the potential to increase membership, revenue generation, and customer loyalty. Taking this into consideration, there is no guarantee of success but with a highly competitive market, clubs must take the risk to avoid discounting.

There are many ways to add value to membership at a club, but one practical, inexpensive way that not only adds value to membership, but rewards existing members for their loyalty whilst attracting new members is…