“I have always disliked management speak. We forever hear companies talking about being proactive rather than reactive; in all walks of life there is room for action and reaction but there is never any room for complacency,” says Ian Smith, Director, Circle Affinity. Circle Golf and our sister companies Ludus, Club and Chapter have always […]
From discussing terms of an employee’s contract to securing the best deals from suppliers, the ability to seal the deal and – ideally – keep everyone happy is essential. Enter the art of negotiation. Managers and stewards with good negotiating skills are more likely to get good results and have employees who understand what’s expected […]
Do you sometimes feel that all you do is deal with staff issues? Well, there’s good news for readers with a staffing responsibility. Putting in preventative systems can help you to achieve streamlined team management, freeing you up to make more effective use of your time explains CMAE’s Michael Braidwood. Humans are individuals with their […]
There is a lot of talk in the golf industry about “attention to detail”, but what exactly does that mean? And what is it about attention to detail that discerning customers subliminally like? CMAE’s Mike Braidwood explains. There must be millions of examples of “attention to detail”. Some, I think, are directly linked to basic […]
Rod is currently Director of Strategy & Governance and Company Secretary at England Golf leading the Legal/Governance Department. He joined in September 2014. His role involves the strategic and operational planning for the national governing body; all governance issues; and its legal and disciplinary functions. He regularly advises golf clubs and counties on legal and […]
Would it surprise you to know that there are nearly 3.2 million people volunteering their time in the sport sector in the UK alone? Or that the estimated economic value of all those volunteers is around £53 billion? James Stibbs, Head of Communications for the London-based Sport & Recreation Alliance, examines the importance of encouraging […]
Do you know your customers? Are you doing all you can to capture, utilise and maintain your customer data? ESP Leisure explains the role of Customer Relationship Management. The core of your Business is the Customer.Retaining your existing Customers and attracting new Customers is an important ingredient in achieving success. Understanding who your Customers are […]
Almost every club today is looking for an advantage when it comes to their website, and many clubs have no idea where to start. Topics such as Search Engine Optimisation seem almost too big to comprehend, and detailed analytics can be overwhelming for even seasoned website administrators,advises Trevor Coughlan from Jonas. What most clubs need […]
It is really important in these challenging times to have a robust process to your membership sales, says CMAE’s Director of Education Mike Braidwood. Success will be based on process and professionalism.This process should be written down and your staff trained on it fully. By having a process for selling memberships you ensure consistency in […]
“Someone once referred to me as a ‘control freak’. Now, whilst I readily admit to being the latter (freak!), I would dearly like to claim to always being in the former – in control!” says CMAE MDP course provider Steven Brown. Over many years of providing guidance and advice to purveyors of food and drink […]
By Chris Duffy CMDip Golf Clubs, Country Clubs, or Tennis Clubs are continually seeking alternative ways to attract external revenues streams beyond membership fees. More and more businesses are seeking Corporate Partnerships or Strategic Alliances, where companies and clubs come together to work hand-in-hand in developing each others products and services. However, for many Golf […]
The Extremists. They sit upright in the club, sermonising constantly and chastising committee members, management and staff with equal enthusiasm. There are occasions when their complaints are justified but it is the zeal of their delivery that is very damaging, ponders David Roy, Manager at the Crail Golfing Society. The Extremists will maintain that they […]
