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What Clubs Can Learn From Apple’s Marketing Phiosophy

SPORTS MARKETING SURVEYS INC has released a Economic Value of Golf in Europe report, commissioned by The Professional Golfers’ Association (PGA) and supported by other leading bodies including the European Tour and European Golf Association including the Club Managers Association of Europe, highlights the importance of the golf industry across the continent.

The CMAE had the pleasure of talking to Wentworth club’s CEO, Julian Small, where we asked the question, why is the Wentworth Club generating so much profit at a time of difficulty. His answer is simply effective…

How do you establish and maintain connection with current or prospective members via digital marketing when the online community is increasingly bombarded with promotional messages from competitors?

Colt Mackenzie McNair launches risk-free global golf recruitment service with no upfront fees and a start-to-finish candidate search taking just 10 working days.

Sunday 25th November 2012 marked the first day of a new era for The Wilmslow Golf Club. The opening of its all new practice facility encompassing The Player Performance Centre managed by Wilmslow’s award winning Head PGA Professional Matthew Gillingham.

There are multiple ways to get juniors to become members at clubs, but a question that has gone unanswered is how do we increase junior engagement once they are members?

Stoke Park, UK, recently applied a new scheme that has already had a significant effect at the club.

A persisting problem every club faces is finding a way to avoid the downwards spiral of discounting prices, decreasing profit margins. The solution: adding value to membership because it has the potential to increase membership, revenue generation, and customer loyalty. Taking this into consideration, there is no guarantee of success but with a highly competitive market, clubs must take the risk to avoid discounting.

There are many ways to add value to membership at a club, but one practical, inexpensive way that not only adds value to membership, but rewards existing members for their loyalty whilst attracting new members is…

2007 marked the start of the global economic crises, which in-turn was the catalyst of a decreasing number of individuals taking membership at clubs. Since then, the club industry has suffered, with the variable of weather worsening the crises. Although the majoruty of clubs are struggling and good financial management critical to keep clubs operating, there are some clubs that are investing wisely, creating unique selling points which in-turn increases membership sales.

One club that has invested wisely is Reigate Hill Golf Club….

Britain in 2012 witnesses the wettest year since records began, which has consequently slashed revenue generation and visitor numbers at clubs. For some, the mixture of rain and London 2012 Olympics has been so damaging they have had to file for administration with some undergoing the process of liquidation.

One UK golf club operating manager that is using water to save £8,000 a year is Peter Townson of Surrey Downs. Read the article to learn exactly how they are using water to benefit the club financially.

Do you know what actually happens when grass meets the mower? What impact blade sharpness has on grass health and operating costs, not to mention fairway and green condition, a major golf course selling point?!

Following the news that major changes are being planned to The Old Course at St Andrews, the EIGCA have polled their membership to get their views.