By David Roy CCM The problem with budgeting is that we rely on historic data to create our forecasts and the past is increasingly unreliable as a measuring stick for the future. We do our best when we work up a budget for approval by the Finance Committee and Board but what can we do […]
By Jerry Kilby CCM Most of us have read the books and listened to the presentations outlining the theory of membership marketing techniques, and of course we learn a great deal from our own experiences, but the truth of membership marketing is that you never know what will work at your club until you try […]
By Gregor Wright Where it all started… I took over the Junior coaching at Ladybank in 2011 and whilst there were decent numbers attending coaching, numbers taking part in competitions were dwindling. Feedback suggested that the section was lacking new ideas, partially due to being run on a solo basis by one Junior Convenor. In […]
By Tory Brettell Why Audit your Leisure Operation? Having worked with and for big corporate companies, there is one thing, which is very similar in every organisation and that is they all want to see their respective brand achieve continuity and consistent standards across their clubs. This is a very important factor as the standards […]
By Nicki Davis One of the key elements of a private members’ club is its social events programme. A successful programme can create a real sense of belonging and contribute greatly to the life and soul of the Club. As a result one of the most important processes I go through as Events Manager at […]
By Carlos Ladios Boluda (CMDip) Let me preach to the choir for a second. MDP Courses are such fantastic things! A whole week of networking, meeting peers and making friends, learning a lot and returning to your place of work with half a rainforest in a binder and so many ideas. Suddenly, you find yourself […]
By Chris Duffy CMDip Golf Clubs, Country Clubs, or Tennis Clubs are continually seeking alternative ways to attract external revenues streams beyond membership fees. More and more businesses are seeking Corporate Partnerships or Strategic Alliances, where companies and clubs come together to work hand-in-hand in developing each others products and services. However, for many Golf […]
By Mary Lou Watkins CMDip Leaving MDP 1 my head was buzzing and I was just not sure what I could bring back to the Club that would give an immediate impact. I had so many ideas for improvement but as a successful club why would we need to change anything, and how could I […]
By Steve Salter So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean? For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends […]
By Gabriel Sota CMDip Every year I am looking to increase my membership numbers and I use the following tried and tested process. The steps I follow are – Analysis Members survey Verify our four P´s. Product, price, place and promotion. Marketing action plan Implement it Evaluate it Re-evaluate the plan again We start […]
By John Kemp CMDip Working in golf it was my pleasure to organise events and training dedicated to club boards and committees. At those workshops we asked attendees to identify the traits of great committee people and what makes them so suited to the positions they have. As a passionate volunteer myself I frequently see the […]
By Dario Colloi CMDip Italy has a population of about 60.6 million inhabitants but those who enjoy playing the wonderful game of golf are about 90,000, 0.15% of the Italian population. The reasons why there are so few players in proportion to the population, are different and complicated. I have my personal opinions but this […]
