It is really important in these challenging times to have a robust process to your membership sales, says CMAE’s Director of Education Mike Braidwood. Success will be based on process and professionalism.This process should be written down and your staff trained on it fully. By having a process for selling memberships you ensure consistency in […]
“Someone once referred to me as a ‘control freak’. Now, whilst I readily admit to being the latter (freak!), I would dearly like to claim to always being in the former – in control!” says CMAE MDP course provider Steven Brown. Over many years of providing guidance and advice to purveyors of food and drink […]
The Extremists. They sit upright in the club, sermonising constantly and chastising committee members, management and staff with equal enthusiasm. There are occasions when their complaints are justified but it is the zeal of their delivery that is very damaging, ponders David Roy, Manager at the Crail Golfing Society. The Extremists will maintain that they […]
One of the biggest challenges that all clubs face is financial. As a result, club managers these days must have a good grasp of the figures, from understanding the balance sheet to the importance of cash flow. But help is at hand, explains Duncan Ritchie. The world of golf clubs has changed from those distant […]
Just how well do you understand your members’ needs and expectations? Do you ask for their views? Because if you don’t, you could be spending time and money in the wrong areas – and to little effect. GGA’s Rob Hill explains. Member insights can empower your club to lead by anticipating change. But are you […]
When Mike Braidwood CCM was first introduced to the concept of sensual auditing by Dr Ali Poorani at the Club Managers Association of America’s (CMAA’s) annual World Conference last year it got him thinking. How could this be applied to clubs around Europe? Dr Ali Poorani has studied human behaviour for years. Our different senses, […]
Much good work goes into developing junior memberships, whatever your club’s sporting focus, with free lessons a norm for many CMAE member clubs – particularly golf clubs. But has all that effort had much of a return on investment? CMAE’s Mike Braidwood CCM offers up insights into how to attract and keep junior members, whatever […]
