Club Managers Association of Europe and Golf Genius join forces

The Club Managers Association of Europe are delighted to announce a new 2 year partnership with Golf Genius which will see them working together to better inform Club Managers on their Event management software which helps professionalise the delivery of golf events resulting in Less Work. More Fun. More Revenue.

Experts Corner – Building Your Club’s Brand

Bruce Springsteen said “[it] sounded like somebody’d kicked open the door to your mind” when he first heard Bob Dylan’s 1965 anthem “Like a Rolling Stone”. With that song Dylan dramatically impacted the creative sphere of making music – even more so than its commercial impact. Impactful change is afoot in clubs today because private club branding is ignored. Few clubs manage their brand consistently and lose brand authority in so doing.