The Club Managers Association of Europe (CMAE) held its second Certified Club Manager (CCM) Think Tank on the 4th June 2018
The Club Managers Association of Europe (CMAE) held its second Certified Club Manager (CCM) Think Tank on the 4th June 2018, bringing Certified Club Managers together to discuss relevant club management matters.
12 delegates attended the event at the International Golf Club in Amsterdam where a number of the Associations Certified Club Managers were asked to present a subject and then facilitate a round table discussion with the key points being summarised.
The subjects presented were ‘Club Governance Transition’ and Marketing for Members using Social Media’ presented by Jerry Kilby CCM, ‘How can we deliver a 5* Service for 2* Prices?’ presented by James Burns CCM, and ‘The Nudge – Managing Upwards’ presented by David Roy CCM.
The event was a combination of education and networking with discussions continuing to take place overnight during an event dinner with the key focus being Education after CCM.
A white paper will be produced with the key findings and outcomes of the event’s presentations and discussions.
