With just two months to go, excitement is building for the CMAE European Conference on Club Management, CMAE’s flagship event, taking place this October at the iconic Old Course Hotel in St Andrews.
Marking 25 years of CMAE, this year’s conference brings together club management professionals from more than 20 countries for four days of education, inspiration, networking and celebration.
And with a programme designed to tackle some of the biggest opportunities and challenges facing clubs today, delegates can expect much more than a traditional conference.
From leadership and culture to artificial intelligence, hospitality, branding, people strategy and the future of club F&B, the programme has been carefully curated to give club leaders ideas they can take straight back to their clubs.
The conference features an exceptional line-up of speakers, including Sarah Noll Wilson, Nick Taylor, Alain Goudsmet, Jeremy King, Chris Tessone, Andrew Minty, John Bull and Sarah Malone, alongside a host of leading club management professionals and industry experts.
Highlights include:
Adaptive Leadership in Action with Sarah Noll Wilson, exploring how leaders can experiment, evolve and adapt in an increasingly complex environment.
AI in Action: Building Your Club’s Advantage with Chris Tessone, offering a practical and interactive look at how clubs can harness AI to improve their operations and competitive position.
The Art of Hospitality with acclaimed restaurateur Jeremy King, exploring what it really takes to create exceptional guest experiences.
People Strategy That Works, bringing together club leaders to discuss the practical realities of attracting, developing and retaining great people.
Scaling Your Brand with Powerful Video Storytelling with Andrew Minty, looking at how clubs can use video to communicate their story and strengthen their brand.
And with Club Benchmarking EMEA, delegates will also get the opportunity to explore the findings of Europe’s first dedicated club F&B benchmarking study, providing valuable insight into the performance and priorities of club food and beverage operations.
The conference is also about bringing the European club management community together.
With delegates expected from 20+ countries, the event provides a unique opportunity to share experiences, build new connections and reconnect with friends and colleagues from across the industry.
The programme includes dedicated networking opportunities, social events and an unforgettable 25th Anniversary Gala Dinner on Tuesday 27 October.
The conference will provide an opportunity not only to look at where club management is heading, but also to celebrate the people, relationships and shared experiences that have helped shape the profession over the past 25 years.
Whether you are looking for fresh ideas, practical solutions, leadership inspiration or simply the opportunity to reconnect with your European club management community, the CMAE European Conference on Club Management promises to be an event not to miss.
Join us in St Andrews this October and be part of the conversation shaping the future of club management.
For more information and booking see https://cvent.me/3xvB4Z


