Day 2 – CMAE Conference 2020

Tuesday 1st of December: Education & Networking

08.00 Conference Area Opens

09.00-09.40 CMAE Welcome + Keynote Speaker

Rob Hill, GGA Partners “Measuring Leadership Success.”

Most of us have hero-leaders whose accomplishments we admire. Some are renowned the world over. Some are personal to us. We judge the success of their leadership by the decisions they make, the way they arrive at them and most of all, the positive impact of their actions.

So how should club leaders measure the success of their leadership? Are they measuring what really counts? In his keynote address, Rob Hill will suggest metrics for measuring leadership success in 2020 and beyond.



10.10-10.50 Seminar 1

“Membership and Marketing travel back to the future”
Daniel Asis, CCM & Alberto Iglesias, CCM 


Clubs and golf courses are a fighting ground for traditions and modern trends. Club managers need strategies to improve member attraction and retention in post-COVID times. The array of tools is wider than ever to retain members and attract new customers.

10.10-10.50 Seminar 1

“Building Trust in your Club” 
Andrew Whitelaw, CCM & Tristan Hall, CCM


in the reliability, truth or ability of someone is a key building block to
running a successful club. This session “ Building Trust in your Club” examines
how Trust is built through the various stakeholder groups highlighting the key
components of Trust that will help you drive the performance of your Club. An
engaging session drawing on various examples of how building Trust is essential
and in particular during the Covid-19 Pandemic.

10.10-10.50 Seminar 1

“Work life balance through Effective Management”
Fraser Jervis, CMDip & Criscia Walker, CMDip

With this seminar comes Structure within the work place – Roles & Expectations, Training & Planning all lead to good Governance.If all of this is in place it will have a positive effect on Time Management and therefore assist in work life balance.

We are not perfect. All we can be is our best at work or at home. 
There are 3 Golden rules for work balance through effective management.
“Even if you can’t spend the time we want in an aspect of our life, be your best at it when we are in it.”


11.30-12.15 Key Note Speaker

Andre Van Hall, Former GM “Effective Change Management”

Do Not Fear Managing Change – Be the Change

The most important kind of change is the one that YOU initiate or influence, the one you can make happen on purpose! Of course, it’s easier to fall into a safe routine and resist moving forward, but I am here to tell you: “Do not fear managing change – be the change.”


12.45-13.20 Seminar 2

“How to Burn Your down the Club house (in three easy steps)”
David Roy, CCM & Chris May, CCM 

In this session, you will

  • How to neglect maintenance to
    generate spontaneous combustion.
  • How to ensure that staff
    can spectate as their clubhouse is reduced to ashes. 
  • How to prevent the Fire Brigade

    A major fire is a highly
    traumatic experience, frightening and life-threatening. There are a number of
    reasonably simple maintenance issues that can help prevent such an event and
    this session can illustrate how.

12.45-13.20 Seminar 2

“Overcoming F&B hurdles”
James Burns, CCM & Michael Braidwood, CCM

In these strange times F&B operations have had a lot of restrictions put on them. These ‘hurdles’ have allowed creative thinkers to come up with innovative ideas on how to over come the challenge and make their F&B operations viable.
In this session you will learn about collaborative and creative thinking to aid you F&B operations through challenging times via 6 different international case studies – 
• Collaborative thinking 
• Dare to be different 
• Great time to experiment
• Keeping your team engaged 

12.45-13.20 Seminar 2

“Passion, Integrity, Respect”
Gabriel Sota, CCM & Derek Mckenzie, CCM & José María Olazábal


Ryder Cup Captain and World Hall of Famer José María Olazábal will share stories from the past but most importantly talk about his thoughts about the future of golf and the golf clubs. His values lies in the following three words: Passion, Integrity, Respect.

In 2012 he captained Europe’s Ryder Cup team to a narrow victory over the US, which seemed improbable at the start of the final day’s play when the Europeans trailed 10–6. They came back to win 14½–13½. 

José is now active in the golf industry with designing Golf courses with his company Olazabal Design and looking for the future development of the game.


14.00-14.40 Key Note Speaker

Arnaldo Cocuzza, CCM  “Roller Coaster Ride” 

Arnaldo was a very successful Club Manager at an Italian Club and also former President of the CMAE. Life was good. He then lost his job and received some negative criticism. He was offered a position and new opportunity in the USA and uprooted his family for an American adventure. After many years of hard work, he has secured a Visa and now finds himself at the exclusive Desert Mountain Club in Arizona in the role of Director of Athletics. Hear his story here.


15.00-15.35 Seminar 3

“Amazing Encounters & How to KISS”
Laurie Martin & Howie Roberts, CMDip

Listen to the stories with having a greenkeeper who is first generation Non-Cannibal, having a gun fight at the golf course, entertaining presidents – but also how to deal with stress and encounters with your self and your team.This duo from two different parts of the world (Canada & Bali) will bring a seminar worth remembering.

15.00-15.35 Seminar 3

“Culture eats strategy for breakfast – learning to succeed through challenge and change” 
Adam Rowledge & Michael Newland, CCM

In this session we will share with you how to transform your business through effective culture change, drive competitive advantage through learning and lead through change and uncertainty. Throughout the current challenging times that we’re in, our ability to ‘do change’ well, learn and innovate is what sets us apart from the competition, join us to benefit from tips, tools and techniques to help you succeed.

15.00-15.35 Seminar 3

“What’s wrong with your Social Media?”
David White, CMDip & Ascanio Pacelli, CCM


A seminar on Digital Marketing where we will hear how a club potentially could “win” in social media without having employees fully dedicated to social media marketing. 

We also cover why you need to invest in your platforms.  


16.15-17.00 Key Note Speaker

Vincent Phipps – Attitude Amplifier

Vincent Ivan Phipps is a keynote speaker, workshop facilitator and communication coach. Vincent is called The Attitude Amplifier due to his high energy, content rich material, and interactive presentation style.

Vincent’s philosophy is, “If I can get you to laugh, I can get you to listen. If I can get you to listen, I can help you amplify.”


17.00-17.45 After work – Tribute to Corporate Partners 2020




Event brochure