Trevor Coughlan, Director of Marketing for Jonas Club Software, has worked extensively within the technology industry developing, managing and executing multi-strategy marketing campaigns. During his 10 + years with Jonas Club Software, Trevor has travelled extensively speaking to club industry professionals about the benefits of marketing & technology within the club industry.
A change is coming, and it’s bright eyed and full of ambition. Millennials may be responsible for one of the largest changes the Club Industry and its culture will ever see, but are clubs today taking the right steps to ensure they understand and appeal to this new generation of club members? This program will highlight the coming demographic change clubs are going to face, and will examine the tools, technology, communication, and programming clubs are implementing to better serve potentially younger memberships.
Competency area – Membership and marketing
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