CMAE Marketing Summit




Every interaction that a customer has with a club, be it online or offline, changes their impression of the brand. There has never been a more important time for the marketing function to ensure a great customer journey through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.

This unique event will empower you with the professional toolkit, thought leadership and practical solutions for your marketing strategies at your club.


Time Session Presenter(s)
9.30 – 10.00 Welcome and Summit Overview Torbjörn “Toby” Johansson
10.00 – 11.15 Content is still king – Brand Experience Gary Firkins. Landmark Media
11.15 – 11.30 BREAK
 11.30 – 12.30 How can Clubs maximize the marketing effect with available resources?   Mo Attallah, CCM & Chris Duffy, CCM
12.30 – 13.30 LUNCH
13.30 – 15.15 How to get the emotional connection with your members and visitors Steve Graves – Creative Marketing
 15.15 – 15.30 BREAK
15.30 – 16.45  The Storytelling formula for Clubs  Shannon Herschbach & Mike Phelps – Pipeline Marketing 
 16.45 17.00    Closing Remarks & Q&A  Torbjörn “Toby” Johansson