Every interaction that a customer has with a club, be it online or offline, changes their impression of the brand. There has never been a more important time for the marketing function to ensure a great customer journey through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
This unique event will empower you with the professional toolkit, thought leadership and practical solutions for your marketing strategies at your club.
|9.30 – 10.00||Welcome and Summit Overview||Torbjörn “Toby” Johansson|
|10.00 – 11.15||Content is still king – Brand Experience||Gary Firkins. Landmark Media|
|11.15 – 11.30||BREAK|
|11.30 – 12.30||How can Clubs maximize the marketing effect with available resources?||Mo Attallah, CCM & Chris Duffy, CCM|
|12.30 – 13.30||LUNCH|
|13.30 – 15.15||How to get the emotional connection with your members and visitors||Steve Graves – Creative Marketing|
|15.15 – 15.30||BREAK|
|15.30 – 16.45||The Storytelling formula for Clubs||Shannon Herschbach & Mike Phelps – Pipeline Marketing|
|16.45 17.00||Closing Remarks & Q&A||Torbjörn “Toby” Johansson|