A global gathering of leading club managers and industry professionals

We have a destination to aim for, in all aspects of our life, we will never reach our destination.

By definition the journey we take towards our destination will change us. We gather new experiences, develop new skills and enhance existing skills, learn more about ourselves and the world around us so the destination we wanted now applies to a person who no longer exists. 

That person has grown and changed. We reset our destination and build on our success to strive for even more success by setting out for the greater challenge represented by a new destination.

The Conference revolves around the setting and striving for a Destination as the catalyst for permanent growth and development.

 Only £500 

 Book your place now 


Conference Programme

Sunday 17th of November

08:30 - 14:30 Presidents Cup – Beloura Golf
16:00 Destination Golf Course 2030 - Martin Slumbers, R&A - Read more here
16:45 The Padel Explosion - Ricardo da Silva Oliveira, Portuguese Padel Federation - 
17:45 Business intelligence for optimal Club operation - Joe Oswald, Jonas
18:30-19:00 Drinks Reception
20:30 CMAE Corporate and Alliance Partner Dinner

Monday 18th of November

08:45 Opening session – What is “The Destination”
09:15 The destination of successful clubs – Case studies, Rob Hill, Global Golf Advisors (Panel James Burns, Marc Newey, Javier Reviriego)
10:15 Coffee Break 
10:45 Your destination - Service excellence levels in the best clubs – Simon Wordsworth, 59club
11:35 Club House design in the future – Michael Healy, Architect & Designer
12:30 Lunch
13:45 The Destination of Club Manager Recruitment – Adam Keable & Biddy Lloyd Jones, CMM 
14:30 The Destination for High Performance Teams, Justin Hughes, Mission Excellence (former Red Arrows Pilot)
15:30 Coffee
16:00 The Social Contract - Josef Fahlén, Associate Professor at the Department of Education, Umeå University, Sweden
17:00 Finish session – “The Destination”
17:20 CMAE Annual General Meeting
18:30 Drinks reception Clube Naval
20:00 Dinner Hotel Cidadela

Tuesday 19th of November

09:00 Warmup
09:15 A Sustainable Future for Clubs – Cindy Schoenrich, Gstaad Yacht Club
10:00 Coffee
10:30 Your ‘Purpose’ - everything from Golf Course to Clubhouse, and beyond..., John Kemp GEO
11:15 Turning an event into a festival with world class hosting - Paddy Keane, GM Lahinch Golf Club
12:15-12:30 Conference closing-
14:30 Open slots at Oitavos Dunes, Nr 1 Golf Course in the region

Conference News

17 Oct 20192019 European Conference Bursary Announced

The European Club Education Foundation (ECEF) and Kerry London Ltd are pleased to announce the successful recipients of the European Conference Bursary for 2019

17 Oct 2019Exciting appointment as moderator for the 2019 European Conference on Club Management

Ed Plunket, Secretary of The City of London Club, will moderate the CMAE’s European Conference on Club Management, together with CMAE Director of Education Torbjörn Johansson.

26 Sep 2019Strategic planning is both urgent and worth It – but don’t take my word for it

A major misconception regarding strategic planning prevents many club managers and committees from charting a course for success.

29 Aug 2019Full CMAE Conference Programme Announced

The Club Managers Association of Europe are pleased to be able to bring delegates another packed conference programme, with 12 sessions covering club management topics over two days.