Leadership Summit Session: US Industry Trends

We live in a world of VUCA (volatility, uncertainty, complexity and ambiguity) that requires managers of business and clubs to more nimble and forward focused.  Watching trends is one way to be prepared for what may impact your club, your management team, and your members. In this session, Jeff Morgan (CMAA’s CEO) will briefly share 6 areas that include 36 trends you should be watching. Morgan will then spend the majority of the session time on 23 emerging American trends that are specifically related to the pandemic. While European or global trends may not specifically mirror American trends, this session will provide concrete take-a-ways for considerations for your own club and your own VUCA situation.

Presented by: Jeff Morgan, CEO at the Club Management Association of America