Daniel Asis CCM



​He who says he knows enough is already in the downslope in this profession. There is only one thing more pleasurable than following the continuous development path, and that is continuously delivering the opportunity for education to your co-workers and colleagues



I was born in Madrid, Spain, in 1963, and have spent most of my professional life there. I majored in Tourism Business, but luck took me towards a career in golf writing and journalism as soon as I finished college. In eight years I go to manage the largest golf magazine in Spain, travelled and wrote about every major golf event, and commentated golf for Eurosport. Married at age 27 and had two wonderful boys.

I learnt about the Club Managers Association of America, and got involved in the European chapter (CMAE), almost as soon as I started working in golf clubs’ management. My admiration for the club industry in North America has shaped my career, both in my methods and professional development. I strongly believe that my team building and people skills – as part of my detail-oriented management style – has been a great asset at each one of the four golf facilities and clubs where I have worked.

My path started as Golf Director at a new 18 hole golf course in Madrid, Olivar de la Hinojosa. After 3 years I was hired for the same period to launch Golf Park Entertainment academy, prior to being offered the position as assistant general manager at the prestigious Club de Golf La Moraleja. During my 7 year stint there I launched ClubManagerSpain, an association oriented to club managers’ education, and quickly joined the efforts of the Education Policy Board at the CMAE.

I currently manage Oliva Nova Golf and Beach Resort, a highly acclaimed Seve Ballesteros’ designed golf course, two hundred meters away from one of Spain’s largest Mediterranean beaches. My new sentimental partner is a proud mother of three adorable girls, and a marvelous salsa dancer. How can I ever feel bored?