The first speaker of the recent MDP Golf was Peter Dawson, who spoke with great clarity and precision on the current growth of the game of golf worldwide. The intricate research of the R&A explained that the game is showing some signs of decline in the mature markets of the USA and the UK but is showing consistent growth almost everywhere else in the world.
The first speaker of the recent MDP Golf was Peter Dawson, who spoke with great clarity and precision on the current growth of the game of golf worldwide. The intricate research of the R&A explained that the game is showing some signs of decline in the mature markets of the USA and the UK but is showing consistent growth almost everywhere else in the world.
Whether or not you are currently working in the UK or USA, the lessons are the same:
- It’s a CLUB! Don’t get sucked into spending all of your efforts on facilities, food and beverage and service staff. Yes, these are important but if time is spent on these areas to the detriment of CLUB ACTIVITY, revenue will drop.
- Referrals Rule! It is important to get a marketing strategy right and time spent establishing a ‘brand’ is worthwhile but members get you members. 75% of all referrals for your club come from your newest members. Think about that.
- Employ happy people. You may well be cursed with having inherited some staff that do not care for their fellow humans. Their negativity is costly and corrosive. Do what you can to improve employee welfare but sometimes the only solution is removal.
There is no secret to a successful club. The potent blend of correct ingredients is well known to everyone that manages a thriving club and help is easy to reach.
