The Club Management Association of Europe (CMAE) is proud to announce an exciting partnership with adidas, the world-renowned leader in sportswear and innovation. This partnership aims to enrich the experience of CMAE members by providing access to industry-leading insights, best practices, and exclusive content across a variety of platforms.
The partnership will see adidas supporting CMAE’s mission to elevate club management standards by contributing to educational events, including live events, Friday Forums, and written content on the CMAE’s online platforms. The collaboration will provide CMAE members with exclusive access to adidas’ vast expertise in developing high-performing team cultures, leadership insights, and innovative business strategies.
One of the key components of this partnership will be adidas’ involvement in CMAE’s educational delivery. CMAE members will benefit from adidas’ cutting-edge approach to business, team culture development, and leadership. These insights will be shared through global industry insight and online content designed to provide practical takeaways that can be applied directly within members’ clubs.
In addition to select live events, adidas’ golf team will contribute to CMAE’s future online educational resources, including the popular Friday Forums and various other written and multimedia content. Members can look forward to hearing from adidas experts on a range of topics, from performance culture to sustainability in business. This content will further support CMAE’s commitment to providing high-quality, relevant, and actionable information to its members.
Both CMAE and adidas share a commitment to driving innovation, fostering leadership, and promoting excellence within the industry. This partnership is a natural alignment of these two great brand’s purposes and values, offering CMAE members unparalleled access to thought leadership from one of the most respected brands in the world of sports and business.
“After many months of discussion and planning, I am thrilled to be able to announce the partnership with adidas to further enhance the value we provide to our members,” said Craig Cotterill, Commercial Director of CMAE. “This collaboration will not only enrich our educational offerings but also provide our members with unique insights from an established global brand that will help them excel in their roles as club managers.”
Sam Strange, Sales Director at adidas Golf commented: “We’re incredibly excited to embark on this new partnership with CMAE and its amazing members across the organisation. This collaboration offers us a unique opportunity to share our wealth of knowledge and expertise, not just in golf, but also through business best practices. These can range from topics like leadership excellence all the way to sustainability. By working together, we will inspire the next generation of leaders in the golf industry while continuing to be advocates for things like innovation and sustainability, which are topics that are at the heart of everything we do.”
The partnership between CMAE and adidas represents a powerful step forward in the development of club management education, combining the expertise of two leading organisations committed to enhancing the professional growth of their communities.