The Club Management Association of Europe (CMAE) is delighted to announce the renewal of its Premier Partnership with Club Benchmarking EMEA, reinforcing a shared commitment to advancing excellence in club leadership and management across Europe and Middle East.
As part of the renewed agreement, Club Benchmarking EMEA will serve as Headline Partner of the CMAE European Conference 2026, taking place in St Andrews from 25–28 October 2026. The landmark event will bring together club industry leaders, decision-makers, and emerging professionals for four days of learning, collaboration, and strategic insight.
A central focus of the renewed partnership is education, a cornerstone of both organisations’ missions. Club Benchmarking EMEA, widely respected for its data-driven insight and strategic expertise, will play a leading role in delivering high-value educational content throughout the partnership term.
Club Benchmarking EMEA’s long-standing passion for education and industry development aligns closely with CMAE’s commitment to professional advancement, making the continued partnership a natural fit.
“We are thrilled to renew our Premier Partnership with Club Benchmarking EMEA,” said Torbjorn Johansson, CEO of CMAE. “Their dedication to education, research, and raising standards across the club sector makes them an invaluable partner. Having them as Headline Partner for our 2026 European Conference in St Andrews further strengthens what promises to be an exceptional event for our community.”
James Burns CCM, Director of Club Benchmarking EMEA, added:
“Education is at the heart of everything we do. Partnering with CMAE allows us to empower club leaders with data‑driven understanding and strategic clarity, helping them make more informed decisions for the long‑term health of their clubs. We’re proud to continue supporting CMAE’s mission to elevate professionalism across the industry.”
John McCormack CCM commented:
“We are delighted to continue our partnership with CMAE and to take on the role of Headline Partner for the 2026 European Conference in St Andrews. This renewed agreement reflects our shared belief in the power of data, collaboration, and leadership development. We look forward to building on the strong foundations already in place and contributing to what will be an outstanding event for the club management community.”
