CMAE And Yamaha Motor Europe Announce Exciting New Partnership

Today sees the exciting announcement of a new partnership between the Club Management Association of Europe (CMAE) and Yamaha Motor Europe. The partnership begins in September 2023 and will last for at least 3 years. As one of the leaders in the golf car industry and with a long heritage of delivering premium products to golf club owners and course managers, Yamaha is excited to have received the opportunity to partner with such a well-respected and established association.

CMAE has a membership of over 4,000 professionals across the UK, Europe, the Middle East, and North Africa and is the foremost association of sports and leisure club managers in the region. Yamaha is one of the world’s leading manufacturers of consumer products and has manufactured golf cars for over 60 years. Its fleet of lightweight vehicles is regarded for its high quality and leading-edge technology and serves the Golf, Personal, and Commercial markets world-wide. Yamaha has a strong track record of developing innovative, premium golf cars and using the breadth of its expertise to tailor fleet solutions to meet the needs of clubs, their managers, and their members across the globe.

Division manager for Recreational Vehicles and Power Products, Ton Van Geenhuizen, has expressed his enthusiasm for the new partnership with CMAE. When asked about the partnership, Van Geenhuizen replied, “We’re very excited to begin this partnership with CMAE, they’re a very well respected and effective organisation that aligns very well with our positioning as one of the leaders in the golf car industry. We have a wealth of knowledge to share and hope to participate extensively in dialogue with the community. We look forward to getting to know as many of CMAE’s members over the coming year and sharing our experiences and innovations with them.”

Van Geenhuizen added, “Roland-Jan Schippers recently joined Yamaha. With extensive experience of hospitality management and service on golf courses, Schippers is an expert in this field and is a well-respected professional player of the game too. We’re happy to have him as our representative to the golf industry and part of our partnership with CMAE.”

Craig Cotterill – CMAE Commercial Director said:

“The CMAE are delighted to announce that we have agreed a Corporate Partnership with Yamaha Motor Europe. As a business Yamaha are all about quality and investing in the customer experience for clubs, members and visitors across the UK & Europe. As an association the CMAE strive to deliver excellence through our education pathway, therefore that shared ethos means Yamaha will be able to bring great value to the association and our members. This is another fantastic partnership for the CMAE as we continue to partner closely with global brands to deliver support, insight and education to the CMAE family. “

Yamaha will also share its knowledge of the golf industry and golf technologies via the association’s magazine, newsletters, and social media channels. The partnership represents the coming together of two of Europe’s most respected golf brands, creating an alliance based on shared values and mutual respect.