The Club Management Association of Europe (CMAE) and the Golf Course Association Europe (GCAE) are pleased to announce a new partnership, signed at the recent successful CMAE Conference in London. This collaboration, developed by CMAE’s Commercial Director Craig Cotterill and GCAE’s CEO Renate Roeleveld, focuses on supporting the people who make golf thrive by providing high-quality education and development opportunities. The partnership was inspired by their shared experience at the Solheim Cup, where the two met through their mutual partner, Toro.
This partnership is driven by a shared vision: a thriving golf sector led by skilled, well-trained professionals. Through CMAE’s well-regarded programs, this agreement offers a clear path for growth, from foundational skills for new staff members to advanced training for senior executives. This commitment to professional development ensures that individuals can build their skills, progress their careers, and elevate their golf facilities to new levels of excellence. By prioritizing professional growth, CMAE and GCAE are helping to ensure that the European golf industry remains vibrant, sustainable and ready for the future.
Craig Cotterill shared his excitement: “We believe that a strong future for golf starts with empowering those at the heart of every club—the staff and managers. This partnership with GCAE demonstrates our commitment to that vision.”
As part of this preferred education partnership, GCAE members, representing 1,200 golf facilities across Europe, will receive access to enhanced benefits and opportunities to further enhance their skills and knowledge by attending the CMAE Management Development Program (MDP). This benefit underscores both organizations’ dedication to providing valuable resources for professionalism in the industry.
Renate Roeleveld adds, “With CMAE as our educational partner, GCAE members gain access to an excellent range of growth opportunities, from essential skills to advanced management training. This partnership supports each individual’s development and our shared vision for the future of golf.”
For more information, please visit the CMAE or GCAE websites.
