The CMAE is delighted to announce that Andrew Minty, Qualified PGA Director of Golf and Advanced Fellow Manager, will join the European Conference on Club Management 2026 speaker programme with a dynamic session titled “Scaling Your Brand with Powerful Video Storytelling: From Vision to Visibility.”
In his session, Minty will explore how videography and storytelling can transform a club’s brand, elevate marketing strategy, and unlock new revenue opportunities — drawing directly from his experience at Langland Bay Golf Club. Delegates will discover how capturing the beauty and character of their course can create powerful emotional connections both online and offline.
The session will offer practical, actionable strategies to help clubs turn everyday moments into compelling visual content that attracts new members, engages sponsors, and drives bookings. From showcasing course aesthetics to building authentic narratives around club culture, Minty will demonstrate how purposeful storytelling can move a brand from vision to visibility.
Andrew Minty brings over 20 years of experience managing private, resort, and member-owned clubs. His distinguished career includes being named GCMA UK Golf Club Manager of the Year (2015/16), PGA Manager of the Year (2022), and Welsh Golf Club Manager (2023). A respected voice within the industry, Minty contributes regularly to leading golf management publications on topics including club leadership, sales, marketing, and team development.
He served for six years as a Board Member of Wales Golf and is currently a Committee Member of CMAE Wales. Over the past 15 years, he has mentored numerous managers, supporting them in navigating the complex challenges of modern club management while balancing operational demands and member expectations.
Commenting was CMAE’s CEO Torbjorn Johansson “Andrew’s session will provide practical tools and real-world insight for clubs looking to strengthen their brand presence in an increasingly digital landscape. His experience and results-driven approach will resonate strongly with our delegates.”
Taking place from 25–28 October 2026 in St Andrews, Scotland, The European Confernece will bring together general managers, club executives, and industry leaders from across Europe, the Middle East, and beyond for one of the most anticipated events in the club management calendar.
Registration for the conference is now open, with limited Early Bird places available for the first 100 delegates. For more information and bookings see https://cvent.me/3xvB4Z
