Speaker Profile: Bill Sanderson

It is always about Performance
Bill has been in constant demand as a business coach, to all types and sizes of business, for over thirty years. Bill guides, motivates and inspires in equal measure but always through the delivery of exceptional performance.

The Golf Business Specialist
Bill has built a unique reputation for delivering performance, through business and management coaching, with a specific application to the golf industry.
Bill works with The PGA, PGAsE, CMAE, EGCOA and many PGAs of Europe.
He works across Europe and Asia Pacific with national golfing bodies, commercial groups, manufacturers, Golf Clubs plus Golf Professionals and Club Managers

As a regular facilitator and presenter, at all levels, of the highly successful MDP programme Bill is now a well-established member of the CMAE design and delivery team.

How be a Change Master
The ability to be able to manage change has never been more critical. Economic turbulence is set to dominate our trading environment for years to come.
Bill’ pragmatic and proven approach is the essential ingredient behind his success coaching managers to deliver the performance levels which ensure they survive and prosper in these demanding times

It’s a people thing
Understanding we are all different and that coaching builds on our strengths within that difference, is one of Bill’s primary drivers. As Coach, Seminar Leader or Speaker, he engages with the people responsible for making the business work at a personal, level because he works on their terms and within their chosen culture.

Writer and Speaker
For over 30 years Bill has written on the business of golf in the trade publications of many countries. He has also gained a high reputation as a presenter for over 20 years on the business of golf at the golf trade shows in Munich, Berlin, Denmark, Harrogate, London, Birmingham and Orlando. He is now well established as a Conference speaker in the Asia Pacific region as well as regularly delivering successful Conference presentations throughout UK, Europe and the USA.

It’s not Just Golf
Bill was a visiting lecture at Manchester Business School for many years and is now in constant demand as both an Executive Coach and highly rated Conference Speaker across a wide range of Business, Industry and Commerce as well as in the Retail and Leisure sectors.