Course Content

Club Operations – MDP Part One

Part 1 is a week long course targeted in particular towards those managers who are either new to a post, recently appointed or simply want to enhance their knowledge so that they may better serve their club committee, owners and members. At the end of the week, those taking the course will have an excellent grasp of the basics in every area of club business, and will have established a valuable network of support for their career in this industry.

Building & Managing the Club Team – MDP Part Two

The Part 2 course is also a week long and builds on the foundations of Part 1 to focus on strategic and business planning, performance and service standards, and the professional and communicative skills to develop every aspect of both the individual’s performance and that of their club. At the end of Part 2 there is an optional examination to attain the CMAE Diploma in Club Management.

Strategy & Leadership – MDP Part Three

MDP 3 Strategy and Leadership is aimed at those managers who wish to learn how to enhance their management style and tap into their leadership potential in order to operate the club as a business.

Golf Management

This course is aimed at Managers with particular responsibility for successful golf operations. By attending this course, delegates will learn to maximize their working relationship with the key personnel employed in this area of the business, including the Course Manager, Professional and Club Manager. The course will cover in detail areas such as agronomy, golf shop operations, merchandising, fleet management and business planning to fit with the club’s overall aims and traditions. Delegates will have a thorough understanding of the history, evolution and future trends of the golf industry, to better serve their clubs and committees.

Food & Beverage Management

This course is aimed at Managers with particular responsibility for successful clubhouse operations. It will take an in depth look at food and beverage operations from a management and control perspective. Delegates will study trends in menu and service delivery, as well as evolving legal requirements. Particular attention will be paid to the creation of successful special or themed events and how best to marketing these events. The course will also enable managers to create and deliver appropriate training sessions for clubhouse staff to ensure that service excellence is the norm at your club.

Sport & Recreation Management

This course is aimed at Managers who wants to have a wider
view of sports, fitness, recreation and wellness
operations. By attending this course, delegates will
experience all parts of the club world when it comes to these elements.
The course will cover a lot of areas within racket sports,
aquatics and junior programming as well as recreational sports but also listen
to the trends within wellness and fitness.
Delegates will have a thorough understanding of the history,
evolution and future trends of the wellness in clubs, to make better decision
for the future for their clubs
and committees.


For further information, please contact CMAE HQ:  [email protected]