J3 Data Insights is a new customer profiling and data consultancy agency aimed at increasing membership revenue within the sporting industry
J3 Data Insights is a new customer profiling and data consultancy agency aimed at increasing membership revenue within the sporting industry and we are looking to work with one golf club to provide an “at cost” membership profiling report, including insights and recommendations, into how you can improve member engagement within your club.
About J3 Data Insights
At J3 Data Insights we recognise it costs much more to recruit new members than to it does to retain your existing ones. Member retention doesn’t happen by accident – membership organisations need to understand their existing members and what the members are looking to get from their club for the fees they pay. We have developed a range of services aimed at making your member data work harder for you and ultimately increase member retention whilst reducing your marketing spend.
• Member profiling
We help clubs focus on their members and better understand what makes them tick. Using proven data insight methods we enable you to match your services to member expectations, which ultimately generates a much more satisfied membership who will undoubtedly become your advocates in the community.
• Member analysis
What do you really know about your membership as a whole? Do you analyse length of service, bar and food spend by member, etc.? We have and it is surprising to unearth the hidden gems of data, which can challenge how you view your membership; the analysis can ultimately provide input into your business strategies in the future.
• Member surveys
We create qualitative and quantitative based surveys to gain invaluable insights, which inform campaign and business development activities. We will conduct surveys online, by telephone and via focus groups to ensure high value outcomes. If requested we will overlay the output with demographic data to identify issues specific to the club and produce a detailed report identifying the key outcomes.
• New member identification
Imagine having a list of names and address of individuals who are more likely to join your golf club. At J3 Data Insights, we analyse your membership and can identify the best possible prospective members who reflect your existing membership. Tailored new member identification will allow you to reduce marketing costs by communicating with those most likely to be interested in membership.
If you are interested in discussing this further please contact Adrian Aggett on 07557 966590 or [email protected].