The Club Managers Association of Europe’s executive education programme on Food and Beverage Management was recently completed in Marbella Spain in conjunction with Asociacion Espanola de Gerentes de Golf (AEGG).
The Club Managers Association of Europe’s executive education programme on Food and Beverage Management was recently completed in Marbella Spain in conjunction with Asociacion Espanola de Gerentes de Golf (AEGG).
Twenty six club industry professionals all of whom have Food and beverage related responsibilities at their clubs took part in a 5-day residential programme that covered a broad food and beverage based curriculum.
The week got off to a great start with a detailed presentation from Sharron Ruttledge a UK based F&B consultant on Special events planning, HACCP compliance, F&B marketing and Customer service. Steven Brown from UK based F&B advisory firm Inn-Formation then cover topics such as cost controlling, stock management and F&B profitability on the second day. A more practical element was introduced to the programme with delegates being trained on Mixology and hands on kitchen experiences at the world renowned Hotel school Les Roches. Other education sessions included food and wine matching with Ivan Llanza a leading Spanish wine producer, Menu engineering by Michael Braidwood CCM, Transforming your F&B bottom line with James Burns CCM the General Manager of Milltown Golf Club, Ireland and the use of technology from a F&B perspective by Peter Kirk of Jonas. During the week the delegates had the opportunity to visit two leading clubs in Spain the Real Club Valderrama and Sotogrande Golf Club to get some inside information on running a top club from a F&B perspective.
Delegates outside Real Club Valderrama
Commenting on the week CMAE Director of Education Michael Braidwood who facilitated the programme said “we are delighted by the success of the programme, our twenty six delegates had an excellent week of education and feel empowered to go back to their clubs to evoke positive change in their food and beverage offering. Our thanks goes out to all of the high quality presenters, Les Roches Hotel school, Real Club Valderrama and Sotogrande Golf Club. I look forward to bringing this programme back to Marbella next year”
The MDP Food and Beverage programme is one of five week long education programmes delivered by CMAE throughout Europe. The others cover topics such as Club Operations, Building and Leading the Club Team, Strategy and Leadership and Golf Operations.
The MDP pathway was originally developed by the Club Managers Association of America and thanks to their vision and generosity has been given to CMAE who adapted the materials for the European Golf, Sports and City Club Markets.
