The Club Management Association of Europe (CMAE) is pleased to announce Expand Media as a new Corporate Partner, strengthening its network of industry-leading organisations committed to supporting the development and success of club management professionals across Europe and Middle East.
Expand Media joins CMAE with a clear mission: to help clubs grow, connect with their communities, and thrive in an increasingly competitive and digital landscape. Built with passion, Expand Media believes clubs should be a shared experience that brings people together and fosters meaningful connections.
Expand Media specialises in marketing and software for the club industry, centered on short-form video content that vividly captures club membership life. Their comprehensive service includes on-site videography, targeted paid advertising (Google/Meta), and clear ROI reporting.
SyncSuite, their CRM platform which tracks lead sources, manages enquiries and delivers targeted email campaigns.
A key offering is the Virtual Marketing Expert (VME)—a dedicated, embedded marketing professional tailored to the club’s specific culture and goals.
“We are delighted to welcome Expand Media as a Corporate Partner of CMAE,” said Craig Cotterill, Commercial Director of CMAE. “Their innovative approach to engagement and clear passion for the club industry makes them a fantastic addition to our partner network. Expand Media’s ability to support clubs in telling their story and engaging with their communities aligns perfectly with our mission to support excellence in club management.”
Archie Molloy, Managing Partner at Expand Media added “We are thrilled to join the CMAE as a Corporate Partner. Our mission is built on helping clubs connect with their communities and thrive in the digital age, and we look forward to supporting the CMAE’s clubs by providing them with the innovative tools and strategies, particularly through powerful video storytelling they need to grow and succeed.”
