The Club Management Association of Europe (CMAE) is proud to announce The Toro Company as a Headline Partner for this year’s European Conference on Club Management, reinforcing a shared commitment to excellence, innovation, and the future of club management.
Taking place from 25–28 October 2026 in St Andrews, Scotland, The European Conference will bring together general managers, club executives, and industry leaders from across Europe, the Middle East, and beyond for one of the most influential gatherings in the global club management calendar.
As Headline Partner, Toro will play a central role in shaping and supporting the conference experience, contributing to a forward thinking programme of education, thought leadership, and industry collaboration. The partnership reflects Toro’s long-standing dedication to supporting the clubs, professionals, and organisations that shape exceptional club environments worldwide.
Toro partners with leading golf clubs and sports venues to enhance performance, sustainability, operational efficiency, and the overall member experience. Their involvement at the European Conference underscores the vital connection between operational excellence and strategic club leadership.
CMAE’s Commercial Director Craig Cotterill commented “The European Conference on Club Management brings together the leaders shaping the future of clubs worldwide. Toro is proud to partner with CMAE as Headline Partner for 2026, supporting education, collaboration, and innovation that help clubs operate more effectively and sustainably for the long term. Toro’s reputation for leadership, innovation, and long‑term commitment to the industry makes them an ideal Headline Partner for the conference Their support enables us to deliver a premium conference experience while strengthening the connection between club leadership and world-class operational solutions.”
Andrew Ihrke, Sr. Marketing Manager for Toro commented “Toro’s partnership with CMAE and our role as Headline Sponsor of the European Conference reinforces our commitment to the long term success of the club management profession. We believe strong leadership, education, and collaboration are essential to the future of the industry, and we are proud to support a forum that brings those elements together on a global stage.”
Andy Brown, Senior Manager, Global Business Development & Relationships also commented “Toro and CMAE share a common goal of supporting club professionals through education, connection, and collaboration. The European Conference is a powerful example of how working together can bring industry leaders together, foster stronger relationships, and help elevate standards across club management.”
Hosted in one of the world’s most iconic club and golf destinations, The European Conference on Club Management 2026 will provide a unique setting for learning, networking, and professional growth within the international club management community.
Registration for the conference is now open, with limited Early Bird places available for the first 100 delegates. For information and booking see https://cvent.me/3xvB4Z
