The Club Management Association of Europe (CMAE) is excited to announce a new partnership with Club Connections, who will support CMAE in delivering a range of innovative digital and creative projects.
As part of this collaboration, Club Connections will assist CMAE in the creation of a new digital and immersive magazine, set to launch in 2026, designed to showcase thought leadership, best practices, and industry innovation within the club management community.
In addition to the magazine project, Club Connections will also work with CMAE and its regional networks to design and develop new websites and other creative assets that reflect the association’s modern, connected, and forward-thinking approach.
Craig Cotterill, Commercial Director of CMAE, said:
“We’re thrilled to be partnering with Club Connections as we continue to evolve CMAE’s digital presence. Their creativity, technical expertise, and understanding of the club industry make them the perfect partner to help us deliver engaging new platforms for our members and partners. The launch of our digital magazine in 2026 will be a key milestone in how we communicate, educate, and inspire our community.”
Emily McCarvill, Director of Club Connections added “We’re really excited to be partnering with CMAE. Creating ways to share knowledge, tell stories, and support the people behind clubs is at the heart of what we do, and it’s great to be working alongside an association that shares those values.”
Through this partnership, CMAE aims to strengthen its digital engagement and provide enhanced platforms for sharing educational content, industry insights, and member success stories across Europe and MENA.


