The Club Management Association of Europe (CMAE) is delighted to announce that long-standing Official Supplier Obbi is increasing its support for the association’s education initiatives by becoming a Corporate Partner.
This enhanced partnership comes at a crucial time, as club managers face an increasing need to navigate complex legislative and compliance requirements. By investing further into the CMAE education pathway, Obbi reinforces its commitment to empowering club managers with the essential knowledge and tools needed to ensure compliance, operations, safety and training efficiency within their clubs.
Obbi’s compliance, operations, safety and training platform has already been a valuable resource for club managers across Europe, providing a seamless solution to meet ever-evolving regulatory obligations. By stepping up to Corporate Partner status, Obbi will play an even greater role in supporting CMAE’s mission to elevate professional standards within club management.
Obbi has also announced a strategic evolution in its brand positioning. Having grown its presence under the name Obbi Golf, the company will now transition to simply Obbi to better reflect the growing demand for its platform across the wider club market, beyond golf alone.
Gareth Macklin, CEO and Founder of Obbi, commented:
“As we continue to grow and respond to the needs of the club industry, it’s become clear that our solutions offer significant value beyond the golf sector. Transitioning from Obbi Golf to simply Obbi, reflects this broader opportunity and reinforces our commitment to serving the full spectrum of clubs – whether golf, leisure, yacht, city, or beyond. That said, we remain incredibly proud of our roots in golf and will continue to be a prominent and trusted solution provider within the golf market. We’re proud to deepen our partnership with CMAE and look forward to empowering more clubs through education, innovation, and compliance excellence.”
Craig Cotterill, Commercial Director at CMAE, commented:
“The role of a modern club manager extends far beyond traditional operations, with legislative and compliance issues becoming a core aspect of their responsibilities. Educating our members in this business-critical area is of paramount importance, and having a trusted partner like Obbi further commit to our education pathway is invaluable. Their expertise and solutions will undoubtedly enhance our members’ knowledge and capabilities, ensuring they are well-equipped to manage their clubs with confidence and compliance.”
To find out more about Obbi please visit www.obbi.club
