A global gathering of leading club managers and industry professionals

We have a destination to aim for, in all aspects of our life, we will never reach our destination.

By definition the journey we take towards our destination will change us. We gather new experiences, develop new skills and enhance existing skills, learn more about ourselves and the world around us so the destination we wanted now applies to a person who no longer exists. 

That person has grown and changed. We reset our destination and build on our success to strive for even more success by setting out for the greater challenge represented by a new destination.

The Conference revolves around the setting and striving for a Destination as the catalyst for permanent growth and development.

 Only £500 

 Book your place now 


Conference Programme

Sunday 17th of November

08:30 - 14:30 Presidents Cup – Beloura Golf
15:30 - 18:15 3 seminars 
  Destination Golf Course 2030 - Martin Slumbers, R&A - Read more here
  The Padel Explosion - Ricardo da Silva Oliveira, Portuguese Padel Federation - 
  Destination - The Digital Club - Joe Oswald, Jonas
19:00 Drinks Reception
20:30 CMAE Corporate and Alliance Partner Dinner

Monday 18th of November

08:45 Opening session – What is “The Destination”
09:15-17:15 Presentations on “The Destination”
(full programme TBC)
  Justin Hughes, Founder of Mission Excellence - Read more here 
  Josef Fahlén, Associate Professor - Read More Here 
  Destination - Your workplace - Steuart Fotheringham, Xact
  Destination - Future of Recruitment -  Adam Keable, Colt Mackenzie McNair & Ian Timberlake, Timberlake Golf & Douglas Philips, DPSM
  Destination - Club House Architecture possibilities - Michael Healy, Healy Partners Architects
  Destination - Service Excellence in the best clubs - Simon Wordsworth, 59club 
  Rob Hill, Global Golf Advisors - Read more here
17:20 CMAE Annual General Meeting
19:00 Drinks reception Clube Naval
20:00 Dinner Hotel Cidadela

Tuesday 19th of November

09:00 - 12:30 Final 3 presentations
  John Kemp, GEO - Read more here
  Turning an event into a festival with world class hosting - Paddy Keane, GM Lahinch Golf Club
  A sustainable future for clubs - Cindy Shoenrich, Gstaad Yacht Club
14:30 Open slots at Oitavos Dunes, Nr 1 Golf Course in the region

Conference News

26 Sep 2019Strategic planning is both urgent and worth It – but don’t take my word for it

A major misconception regarding strategic planning prevents many club managers and committees from charting a course for success.

29 Aug 2019Full CMAE Conference Programme Announced

The Club Managers Association of Europe are pleased to be able to bring delegates another packed conference programme, with 12 sessions covering club management topics over two days.

15 Aug 2019Learn your clubs’ purpose at CMAE Conference

Golf Environment Organisation’s John Kemp is confirmed to speak at the CMAE European Conference on Club Management in Portugal.

14 Aug 2019Mission Excellence to star at CMAE Conference

The CMAE is delighted to announce that strategic adviser, author and speaker Justin Hughes will speak at the European Conference in Portugal.