A global gathering of leading club managers and industry professionals

We have a destination to aim for, in all aspects of our life, we will never reach our destination.

By definition the journey we take towards our destination will change us. We gather new experiences, develop new skills and enhance existing skills, learn more about ourselves and the world around us so the destination we wanted now applies to a person who no longer exists. 

That person has grown and changed. We reset our destination and build on our success to strive for even more success by setting out for the greater challenge represented by a new destination.

The Conference revolves around the setting and striving for a Destination as the catalyst for permanent growth and development.

 Only £444 if booking before 31 August 

 Beat the price rise and book your place now 


Conference Programme

Sunday 17th of November

08:30 - 14:30 Presidents Cup – Beloura Golf
15:30 - 18:15 3 seminars 
  Martin Slumbers, R&A - Read more here
19:00 Drinks Reception
20:30 CMAE Corporate and Alliance Partner Dinner

Monday 18th of November

08:45 Opening session – What is “The Destination”
09:15-17:15 Presentations on “The Destination”
(full programme TBC)
  Justin Hughes, Founder of Mission Excellence - Read more here 
  Josef Fahlén, Associate Professor - Read More Here 
17:20 CMAE Annual General Meeting
19:00 Drinks reception Clube Naval
20:00 Dinner Hotel Cidadela

Tuesday 19th of November

09:00 - 12:30 Final 3 presentations
  John Kemp, GEO - Read more here
  Rob Hill, Global Golf Advisors - Read more here
14:30 Open slots at Oitavos Dunes, Nr 1 Golf Course in the region

Conference News

15 Aug 2019Learn your clubs’ purpose at CMAE Conference

Golf Environment Organisation’s John Kemp is confirmed to speak at the CMAE European Conference on Club Management in Portugal.

14 Aug 2019Mission Excellence to star at CMAE Conference

The CMAE is delighted to announce that strategic adviser, author and speaker Justin Hughes will speak at the European Conference in Portugal.

09 Aug 2019Club Leaders to share secrets of success at CMAE Conference

Delegates at the CMAE European Conference are set to learn from a panel of pioneering top club leaders in a session facilitated by Global Golf Advisors Rob Hill.

07 Aug 2019R&A Chief Executive to open CMAE European Conference

The CMAE is delighted to announce that R&A Chief Executive Martin Slumbers will open the 2019 European Conference on Club Management.