Seventeen delegates from seven different countries recently attended a residential training programme hosted by the Club Managers Association of Europe in St Andrews, the home of golf.
The course in Golf Management is part of the CMAE’s Management Development Programme (MDP), an educational pathway consisting of five residential courses covering all of the competencies of the modern golf club manager.
Pictured – the delegates on the MDP Golf Management course
The delegates represented clubs from England, Scotland, Wales, Italy, Spain, Nigeria and the UAE which added a real international flavor to the week of learning.
The programme focused specifically on golf operations and management, covering 15 subjects in 5 days including Modernising of golf and assessing the golf course, the golf business model, course rating and handicapping, fleet management, retail and customer relationships, management of golf coaching, brand & golf development, and sustainability in club operations. A brand new component on the programme for 2018 was delegates got to visit and do an academy tour of the Gleneagles Hotel with a Q&A with Director of Golf Gary Silcock.
Delegates were also able to experience firsthand the Old Course at St Andrews with 18 holes of golf arranged during the week.
The programme facilitator and CMAEs Director of Education Torbjorn Johansson, said “We were delighted by the turn out for this valuable programme with delegates attending from across Europe, the UAE and even as far as Nigeria. The itinerary we put on covered every aspect of managing a successful golf operation and all of our educators demonstrated best practice in all disciplines. What better place to host this course than at the home of golf in St Andrews. We will continue to work to further enhance this already excellent programme.”
The MDP pathway was originally developed by the Club Managers Association of America and thanks to their vision and generosity has been given to CMAE who adapted the materials for the European Golf, Sports and City Club Markets.