
Step into the future of club leadership at the CMAE Leadership Summit — a dynamic, one-day event designed to ignite innovation, develop talent, and elevate the impact of leaders at every level. With a fresh lineup of expert-led sessions, this summit is your opportunity to gain the tools, mindset, and global perspective needed to thrive in today’s evolving club environment.
Whether you’re shaping strategy or driving frontline delivery, this summit will equip you with fresh thinking, new connections, and the leadership edge your club needs to succeed.
Event Details
DATE: 25th June 2025
VENUE: Online
TIME: 9.30 – 16.30 BST
CAPACITY: 40
PRICE: £100pp, £175 for 2 people from the same club, or £225 for 3 people from the same Club.
Programme & Session Highlights
“Soft Skills, Strong Leaders – Exploring the human side of effective leadership in clubs and hospitality”
Focus: This session takes a closer look at the soft skills that consistently show up in the most successful leaders within the club and hospitality industry. These skills relate more to interpersonal effectiveness than technical ability, they’re the human qualities that shape culture, strengthen teams, and elevate member and guest experiences. We’ll explore the impact of these core traits:
Speaker: Michael Herd, Head of International Search & Consulting, KK&W
Learning Outcomes: The attendee will gain insights into key leadership skills such as: Self-Awareness, Emotional Intelligence, Ability to Listen, Communication, Delegation, Team Development, Trust, Agility and Strategic Thinking.
“Sport Science for Your Brain in the AI Era:
Future-Proofing Your Teams with Human-AI Performance Psychology”
Focus: In this high-impact session, Dr. Jon Finn will reveal how senior leaders in the club, golf, leisure and hospitality industry can future-proof their organisations by harnessing cutting-edge insights from “sport science for the brain”—the world’s first brain and leadership training built for the AI era. You’ll discover what new AI technologies really mean for your people and your bottom line, why traditional leadership models need upgrading, and how your teams can thrive by mastering “Brain State Intelligence.”
Speaker: Dr. Jon Finn, Founder, Tougher Minds, Best selling author
Learning Outcomes: What is “Brain State Intelligence” and how can it improve your performance, manage your Brain States. Why you need Human-AI Coaches and Leaders. How to create a future-proof, healthy, happy, and high-performing organisation.
Unlocking Creativity and Innovation as a Leadership Superpower
Focus: In this highly practical and interactive session, Jonathan Bannister will explore why creativity and innovation are essential leadership traits—and how leaders can nurture them across their teams and organisations.
Speaker: Jonathan Bannister, Make Happy
Learning Outcome: Enhanced creative problem-solving at every organisational level. Insights into your personal innovation style
From Operational to Inspirational: Elevating Middle Management in Clubs
Focus: Middle managers are the crucial link between leadership’s vision and the frontline delivery of services, directly impacting both member satisfaction and staff retention.
Speaker: Amrita Bhalla, A-B Consulting
Learning Outcome: This interactive session will explore actionable strategies that empower middle managers to become true drivers of positive change. We will explore how to equip them with the skills, recognition, and autonomy necessary to cultivate exceptional member experiences and build a loyal, engaged team.
Global Trends, Local Impact: What European Club Leaders Can Learn from North American Clubs
Focus: Comparative insights into North American club trends in governance, amenities, member expectations and how adaptable or relevant they are to European clubs.
Speaker: Andrew Whitelaw CCM
Learning Outcome: Offers a global perspective while helping leaders evaluate innovations that may translate well locally.
Register
Cancellation Terms and Conditions
Payment is required on receipt of invoice to secure your place. Cancellations must be received in writing to [email protected] by 19th June 2025.