The general manager of a club has a wide range of responsibilities and the expectations of members and visitors are growing and changing constantly. Because of this, the CMAE believes the components of successful club management can be defined by the following core competencies of a club manager:
Club Governance
- Board best practice
- GM Performance reviews
- Board self-evaluation
- Strategic planning
- Club mission and vision
- Governance Succession plan
- Board and committee orientation
- Roles and responsibilities
- Board goals and objectives
- Meeting management
- Club industry challenges
Inter-personal skills
- Communication skills
- The dynamics of teams
- Responding to conflict
- Evaluate and accept responsibilities
- Working harmoniously with others
- Transparancy
- Listening skills
- Effective presenter
- Speed reads
- negotiation
Leadership
- Professional image and dress
- Effective negotiation
- Member contact skills
- The manager as a leader
- Personal Strategic plan
- Self-improvement
- Time Management
- Ethics
- Critical Thinking skills
- Change Management
- Innovation
- Coaches
- Mentorship
- Delegation
- Empower others
- core values
- Motivation
- Empathetics
- Represent club brand
Accounting, finance & data analytics
- Principles of club accounting
- Understands financial standards
- data analytics
- Financing capital projects
- Audits
- Budgeting and financial analysis
- Tax for clubs
- Computing and software systems
- Cash flow forecasting
- Office administration
- Salaries and benefits administration
- Data collection systems
- Variance analysis
- Benchmarking
- Lease vs buy
Human & professional resources
- Employee relations, policies, recruitment, selection, orientation and onboarding
- Employee culture
- Performance reviews
- Management styles
- Stress management
- Organisational development
- Work-life balance
- Club job descriptions
- Human resource strategy
- Confidentiality
- Compliant
External & Governmental Influences
- Legislation
- Data protection
- Regulatory agencies
- Club law
- Economic theory
- Alcohol regulation
- Independent contractors
- Copyright
- Health & Safety Law
- Safe and secure working environment
Food & Beverage Management
- Service standards
- Menu development
- Functions and themed events
- Nutrition and food science
- Equipment
- Pricing concepts
- F & B personnel
- Ordering / receiving / controls / inventory
- Wine list development
- F & B trends
- Understand competitors
- F & B laws
Golf, sports, recreation & wellness
- Golf
- Wellness
- Tennis / health & fitness
- Sport
- Recreation
- Spa
- Fitness
- Aquatics
- Family and youth programming
- Trends
- Retail offerings
- Financail planning and operating budgets
- Sports emergency protocol
- Sport etiquette
Facilities management
- Preventative maintenance
- Housekeeping
- Insurance & risk management
- Security
- Business continuity
- Project management
- Managing contractors
- Energy and resource management
- Renovation
- Captial projects
Membership & Marketing
- In-house publications
- Media relations
- Membership acquisition and retention
- Marketing strategies for clubs
- Marketing planning
- Traditional and digital media
- Societal trends
- Publicity
- Public relations
- Situation analysis
- Marketing research
Information Technology
- Integrated technology
- technology strategy
- technology management
- cybersecurity
- back up and disaster recovery plans
- member data management
- reservation systems
- software selection
- planning for technology
