CMAE’s European Club and Golf Benchmarking Initiative

At CMAE one of our key objectives is to promote best practices in club management throughout Europe, the Middle East and North Africa. It is this commitment that has inspired the introduction of the European Club and Golf Benchmarking Study, the most comprehensive club benchmarking initiative ever undertaken in Europe.

Delivered by the independent experts at GGA, the primary objective is to generate comprehensive and reliable performance metrics that will lead to a better-informed European Club Industry, and provide club managers with a vital decision-making tool.

All responses to this survey will be held in strict confidence by GGA. Individual data will not be viewed by CMAE or anyone outside of the GGA analysis team. Rather, all data will be presented in an aggregated format.

Your participation will contribute to the publication of an annual benchmarking report, and in recognition of your contribution, CMAE will present your club with a complimentary copy of the Annual Benchmark Survey Report (valued at €1,500). National Reports will also be provided through participating Alliance Partner Associations.

THANK YOU ALL WHO PARTICIPATED IN THE 2018 BENCHMARKING SURVEY