Become a partner

The CMAE will meet with potential Corporate Partners and discuss the plans that they may have to develop their businesses with clubs and/or club managers as we believe it is most important that both parties understand what each can do for the other – a true partnership is win-win for both parties, and this is the relationship the CMAE strives to develop with its Corporate Partners.

After discussion, the CMAE will propose a series of benefits that can be provided, which might help the potential partner achieve their objectives.  The CMAE can never ‘sell’ a company’s products or services for them, but they can help communicate the brand, or the services on offer to CMAE members and other club managers.

The CMAE’s communications channels (website, e-newsletter, meetings and events) are all available for our Corporate Partners to access from time to time, as will be mutually agreed between both parties.

Examples of benefits companies will receive from partnering with the CMAE are:

  • Logos on website and all of our digital communications
  • Complimentary advert in the Clubhouse Europe magazine
  • Opportunity to submit insights and opinion articles in Clubhouse Europe magazine and the Clubnetworker Newsletter
  • Associate CMAE membership for at least 1 member of staff
  • Presentation opportunities at CMAE events

To enquire about becoming a partner of CMAE please send your initial enquiry to [email protected]


Jonas Club Software is a proud and longstanding partner of the CMAE.  For over 16 years we have shared a common vision for the industry, individual clubs and the professionals who lead them.  It is through the essential education provided and the support of the CMAE community Jonas Club Software are confident in the future.  We look forward to working closely together with the CMAE and its members for years to come.
Jonathan Coates, Head of Operations at Jonas Club International

We are extremely satisfied with our collaboration with CMAE. Their efforts have taken our company’s visibility and brand recognition to a whole new level across Europe. CMAE’s events provide the best possible opportunities to network with key industry players. Furthermore, their support aligns perfectly with our strategy to expand in Europe, making them an invaluable partner in our growth
Mika Nieminen, CEO at WiseNetwork

Our partnership with the Club Management Association of Europe reflects our shared commitment to advancing the private club industry through education, best practices, and career development. By supporting initiatives that elevate industry standards and foster professional growth, we are proud to contribute to a thriving community of industry leaders. We value the opportunity to engage with CMAE members and look forward to strengthening our connectivity in the years ahead
Michael Herd, Head of International Search & Consulting, KK&W 

Toro is delighted to have been a Premier Partner of the CMAE since its inception in 2005. We believe it is important to support the continued education of club managers, which in turn drives the professionalisation of the whole club industry. We wish the CMAE every success as it looks forward to the next 20 years
Andy Brown, Senior Manager – Global Business Development & Relationships, The Toro Company