The Vision
Moray Golf Club, renowned for its rich history and stunning coastal links, has always been dedicated to providing an exceptional experience for its members and visitors. In
line with this commitment, the club recently undertook an exciting refurbishment of its professional shop. The goal was to create a modern, welcoming retail space while supporting the club’s long-term commercial growth.
Led by the club’s management team and Head Professional John Murray, this ambitious project was designed to elevate the retail offering and further strengthen Moray Golf Club’s reputation for excellence both on and off the course.
The Process
To bring this vision to life, Moray Golf Club partnered with Tulloch’s of Cummingston to redesign and upgrade the shop’s layout. The refurbishment introduced a contemporary design, improved merchandising displays, and state-of-the-art retail technology to streamline operations.
Recognising the financial outlay of such a significant project, the club engaged with Golf Finance to secure a tailored financing package. This approach allowed the club to spread costs effectively, ensuring financial stability while making a valuable investment in its future.
The Outcome
The newly refurbished professional shop has quickly become a standout feature of the club. With an enhanced retail experience, members and visitors can now access
a wider range of premium golf equipment, apparel, and accessories, supported by expert advice from the club’s professional team. The upgraded space also provides
a more engaging environment for custom fittings and coaching consultations, further strengthening the club’s service offering.
By working with Golf Finance, Moray Golf Club successfully completed the refurbishment without placing undue pressure on its financial reserves. This investment has not only elevated the club’s facilities but also positioned it for sustained commercial success.
The refurbishment of our professional shop was a vital step in enhancing the overall experience at Moray Golf Club. In working with Golf Finance, we were able to complete this project in a financially sustainable way, allowing us to focus on delivering the highest level of service to our members and guests – Stevie Grant, General Manager
