The owners of clubs, whether they are a committee or board in a private members club, or an owner or corporation at a proprietary club, are demanding more of their club manager in today’s increasingly competitive and challenging business environment.
In practice, many clubs are looking for their manager to move towards a role of that would (in other industries) be a Managing Director or Chief Executive of a small to medium sized business. Even a club of modest size can be expected to enjoy turnover of two or more million Euros; to employ a team of full and part-time employees and is likely to be required to be open for business for 14-15 hours a day, 7 days a week, 364 days a year.
The CMAE and our affiliate partners believe that a comprehensive education program incorporating robust and challenging certification is required to equip club managers with the tools they need to fulfill this role. Together with our strategic and affiliate partners, we are confident we can fulfill this requirement for members.
Learning is a Journey
Many great philosophers have taught us that the route that you take to achieve your goals is probably more important that the achievement of your goal.
In club management, the CMAE therefore believes that all club managers should participate actively in education programmes as much as they can, as they will learn more about their job, how to solve problems and develop the club's business, status or reputation, to the benefit of both the manager and the club that employs them.
Clubs should have a modest annual budget for the professional development of their management team, allowing their key personnel to grow as managers and develop as professional managers. But employers should insist on getting a return on that investment in their management team - it would not be unreasonable for a club manager to be asked to write a report after each seminar, workshop or conference they attended, and present this to the club committee or owner.
But learning by itself is only part of the solution. We all need to have a goal to aim for, and this is where the CMAE's certification options of the Club Management Diploma (CMDip) and the Certified Club Manager (CCM) programmes provide that focus to education.
CMAE Core Competencies of a Club Manager
The CMAE Education Policy Board has defined core competencies of a club manager. For details of these core competencies, please click here.
Many club managers enter into the business with two or three strengths and sometimes considerable experience in another industry or profession. But to be a professional club manager, the CMAE believes that you need to have a thorough working knowledge of these ten core competencies - and there are very few individuals that come into the industry with all these boxes already ticked.
The solution, we believe, is to therefore plan a professional development pathway that will enable the club manager to learn the areas of the business that they may not know, or not know sufficiently well enough for the demands of the club business.
CMAE Education – A Definition
While education can take many forms, the CMAE defines education as a structured experience that enables the purposeful growth of the individual in the club management field in a manner that can be assessed.
As long as the education program covers one of the ten core competency areas described above, the CMAE will give and record Education Credits in respect of any manager participating in such a program, as long as the manager is a member of the CMAE or a member of one of our affiliated organisations.
For more details about the CMAE Education Credits and the CMAE Certification programme please click here.