Author and creativity expert Peter Comber to attend next CMAE book club meeting

The next CMAE book club meeting will take place on the 10th September and will be attended by Peter Comber, author of the book Collaborative Creativity.

The next CMAE book club meeting will take place on the 10th September and will be attended by Peter John Comber, author of the book Collaborative Creativity.

Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.

Peter John Comber is an expert in applied creativity, with over 35 years of professional experience that includes a deep understanding of qualitative research, strategic planning and international management.

Peter has developed the Collaborative Creativity methodology thanks to his unique practical knowledge of the power of group creativity.

The CMAE book club was launched in 2020 for CMAE members to gather, discuss, review and recommend their favourite books.

Anyone wishing to get involved in the CMAE book club should contact [email protected]