Delegates from the European club industry recently attended a residential training programme hosted by the Club Managers Association of Europe in St Andrews, the home of golf.
The course in Golf Management is part of the CMAE’s Management Development Programme (MDP), an educational pathway consisting of five residential courses covering all of the competencies of the modern golf club manager.
The delegates were representative of clubs from England, Scotland, Ireland, Italy, Spain and Sweden which added a real international flavor to the week of learning.
The programme focused specifically on golf operations and management, covering 15 subjects in 5 days including the Modernizing of golf and Assessing the golf course, The golf business model, Course rating, Fleet management, Retail and customer relationships, Sustainability in clubs and R&A Golf development.
Delegates were also able to experience firsthand the Old Course at St Andrews with 18 holes of golf arranged during the week and a tour of Gleneagles Shop and Academy with presentations from Course Manager Craig Haldane, CMDip & PGA Head Golf Professional Andrew Jowett, CMDip.
The programme facilitator and CMAE Director of Education Torbjorn Johansson, said “It was a intensive week with the perfectly sized group for our MDP Golf Management and by the end of the week all delegates were closely bonded and learning from each other which is exactly the kind of dynamics we like to see on MDP. The itinerary we put on covered a lot of aspects of managing a successful golf operation and all of our educators demonstrated best practice in their discipline. What better place to host this course than at the home of golf in St Andrews.”
The MDP pathway was originally developed by the Club Managers Association of America and thanks to their vision and generosity has been given to CMAE who adapted the materials for the European Golf, Sports and City Club Markets.
For more information about CMAE and their Management Development Programmes click here