Info for Clubs
The CMAE provides help and advice to both the proprietory and members sectors, as the best managers would wish to work at the most successful clubs, and the most successful clubs would wish to emply the best manager they can.
For centuries, member-owned clubs have relied on volunteers to manage their clubs business affairs, and in the past, the club Secretary would typically have been a retired club member who was willing and able to take on the administrative duties of the club, and carry out the decisions of the club's committee.
In 21st century Europe, clubs are businesses, with the same business pressures as any other commercial operation, even though they may not have shareholders to pay dividends to, the principles of managing the business are the same. At the same time, the willingness of members, retired or not, to devote a considerable amount of time to get involved in the 'management' of their club, is less of an interest now than in the past, so the need for a professional, well-trained and competent club manager, who knows the club business, is more important than ever before.
In the commercial sector, owners are looking to hire the best managers they can to provide innovative business solutions, marketing and commercial acumen and provide a return on their investment in the facility.
The CMAE can help club owners and operators in two ways:
- providing templates and models for both member-owned and commercially-owned clubs, showing how the business should be structured for efficiency, accountability and clarity for members, employees and visitors.
- providing advice as to how to hire a club manager, their roles and responsibilities, the skills they should be able to demonstrate at an interview and where to go to search for potential candidates.
CMAE Salary and Benefits Study 2010 Offers Industry-leading Analysis and insight from across Europe into salaries, benefits and staff development
The important findings from the inaugural ‘Golf Salary & Benefits Study 2010’, a comprehensive report providing golf industry professionals with the most detailed remuneration, benefits and staff development information from the golf industry, have been published. Managers from across the EMEA golf and club industry took part in the online study, compiled by research experts IFM Sports Marketing Surveys, and were asked a range of questions covering key areas of employment and professional development, including remuneration, training, individual career development and current business conditions.
For the first time, the findings reveal how the global economic downturn has impacted the EMEA industry with golf holiday destinations, particularly France, Italy and Spain, adversely affected from a reduction in employee numbers as businesses battle to reduce costs. However, on an overall ‘all-regions’ perspective, over half of the facilities canvassed retained the same staffing levels in 2009 as in 2008, and one in five increased their number of employees in this period.
The study also highlighted how businesses are weathering the storm. Over 60% of respondents now outsource jobs to create a more flexible cost base – including food and beverage services and golf coaching roles – whilst they also focus on delivering relevant training and incentives for their full-time employees.
Jerry Kilby, Chief Executive Officer of the CMAE, said: “There is a wealth of information contained in this study and we would encourage club managers, owners and committees across the EMEA region to use these reliable and up-to-the-minute results to help make sound business decisions going forwards. What the study also highlights is the need for many clubs to consider increasing their investment in education programmes for club management and general staff. With only 56% of clubs having a sufficient budget for education and training, that leaves a massive 44% of clubs who do not invest enough in this area of business, which arguably is more important now in these challenging times, when clubs need their management teams to deliver innovative and proven programmes to encourage more people into our clubs. ”
- 40% of respondents earned in excess of €60,000 per annum
- Nearly three-quarters of clubs surveyed had gross annual revenues of less than €2,000,000. Regional variations were evident, and one-in-ten UK and Ireland clubs boasted revenues over €5,000,000 per annum
- Over half of the facilities retained the same staffing levels in 2009 as in 2008, and one in five increased their number of employees in this period
- 90% of clubs perceived there was a need for further training. Most had budget for this, but over 33% said money allocated was insufficient. Scandinavia was the most likely region to focus on training
- 25% said they would consider working away from their country of birth with 12% already doing so
- Managers in the UK and Ireland received less annual leave than counterparts in other markets. In contrast, those from Scandinavia and Germany were rewarded with at least 30 days’ annual holiday
- Neither degree-level education nor a professional qualification were prerequisites of a senior role, and only 50% of respondents had either
- Management bonus schemes are most common in the UK and Ireland. However, it was not usual for managers to be awarded in excess of €10,000 per annum
- Only 30-40% of employees qualified for a bonus scheme at all
- Over 50% of managers had more than 10 years’ experience of golf club management
To download a copy of the CMAE Golf Salary & Benefits Study 2010, click here